🆚 Klaviyo vs. Segment
- 📈 Klaviyo is much more popular than Segment.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Segment is more popular in Russia, Iran, and Mongolia.
Klaviyo
SegmentType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Twilio Segment is a customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.
It centralizes event and trait data with real-time ingestion, enforces consistent schemas and identity resolution across systems, supports over 300 built-in destinations and sources for analytics, marketing and data warehouses, and enables data transformation and filtering before delivery.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥉 Third most popular in the United Arab Emirates in the CDP category.
- ⭐ 6th most popular in the United States in the CDP category.
- ⭐ 6th most popular in Canada in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
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Rudderstack🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.