⚡ Customer Data Platforms in the United Kingdom

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, customer data platforms are used on 4.6% of websites from the United Kingdom.

Statistics based on 159K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in the United Kingdom in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 49.8%, followed by Adobe Experience Platform with 21.2% and Snowplow with 9.6%.

Klaviyo 49.8%
Adobe Experience Platform 21.2%
Snowplow 9.6%
Salesforce Marketing Cloud 7%
Optimizely 3.6%
Tealium 2.7%
Segment 2.4%
Bloomreach 2.1%
SAP Customer Data Platform 1.5%
Ometria 1.3%
Clearbit 1.2%
Acquia 1%
Selligent Marketing Cloud 0.8%
Emarsys 0.8%
Rudderstack 0.7%

🚀 Highlights

Here is a list of the top CDPs that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Optimizely ^(-2)
8. Bloomreach ^(-5)
9. SAP Customer Data Platform ^(-5)
10. Ometria ^(-21)
11. Clearbit ^(-1)
13. Selligent Marketing Cloud ^(-24)
14. Emarsys ^(-1)
18. Sitefinity Insight ^(-2)
20. Treasure Data ^(-4)
24. Xtremepush ^(-28)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 54 CDPs used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	49.8%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	21.2%
3	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	9.6%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.6%
6	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	2.7%
7	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	2.4%
8	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	2.1%
9	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	1.5%
10	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	1.3%
11	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.2%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1%
13	Selligent Marketing Cloud Nashville, Tennessee, United States An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels. $$$	0.8%
14	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	0.8%
15	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	0.7%
16	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.7%
17	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.6%
18	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.5%
19	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.5%
20	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.3%
21	Omeda Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences. $$$	0.2%
22	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.2%
23	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.2%
24	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.2%
25	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.2%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,418 websites from the United Kingdom.
We currently track the presence of 71 CDPs across the web.
Of these, 54 were detected on websites from the United Kingdom.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.