⚡ Customer Data Platforms in the United States

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, customer data platforms are used on 7.9% of websites from the United States.

Statistics based on 654K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in the United States in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 48.6%, followed by Snowplow with 18.2% and Adobe Experience Platform with 12.3%.

Klaviyo 48.6%
Snowplow 18.2%
Adobe Experience Platform 12.3%
Tealium 5.7%
Salesforce Marketing Cloud 5.6%
Segment 3.4%
Optimizely 3.1%
Rudderstack 1.8%
Epsilon 1.2%
Acquia 0.8%
Listrak 0.8%
Zeta Marketing Platform 0.7%
BlueConic 0.7%
Sitefinity Insight 0.6%
Omeda 0.5%

🚀 Highlights

Here is a list of the top CDPs that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Snowplow ^(-1)
4. Tealium ^(-1)
9. Epsilon ^(-1)
11. Listrak ^(-11)
12. Zeta Marketing Platform ^(-5)
13. BlueConic ^(-3)
14. Sitefinity Insight ^(-5)
15. Omeda ^(-3)
16. Freshpaint ^(-12)
18. Lytics ^(-8)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 63 CDPs used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	48.6%
2	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	18.2%
3	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	12.3%
4	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	5.7%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	5.6%
6	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	3.4%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.1%
8	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.8%
9	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.2%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
11	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.8%
12	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.7%
13	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.7%
14	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.6%
15	Omeda Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences. $$$	0.5%
16	Freshpaint A data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack.	0.4%
17	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.4%
18	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.3%
19	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.2%
20	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles. $140,000+/year	0.2%
21	mParticle New York, United States An AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations. $$$	0.2%
22	Ortto Sydney, Australia A customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system. $199+/month	0.2%
23	Treasure AI Mountain View, California, United States An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud. $8,825+/month	0.2%
24	Celebrus	0.1%
25	Retention Science Waltham, Massachusetts, United States An automated, AI-powered email and SMS marketing platform that optimizes individual messages and increases user engagement. $$$	0.1%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 654,147 websites from the United States.
We currently track the presence of 71 CDPs across the web.
Of these, 63 were detected on websites from the United States.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.