⚡ Customer Data Platforms in Brazil

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Brazil is a South American country with a population of around 217 million people.

According to our data, customer data platforms are used on 1.6% of websites from Brazil.

Statistics based on 66K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Brazil in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 22.8%, followed by Snowplow with 20.9% and Acquia with 18%.

Adobe Experience Platform 22.8%
Snowplow 20.9%
Acquia 18%
Insider 9.4%
Klaviyo 8.4%
Salesforce Marketing Cloud 7.7%
Segment 5%
Tealium 3%
Rudderstack 2.9%
Optimizely 2.4%
Emarsys 2%
SAP Customer Data Platform 1.7%
Clearbit 1%
Epsilon 0.8%
Zeta Marketing Platform 0.7%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adobe Experience Platform ^(-1)
2. Snowplow ^(-1)
3. Acquia ^(-5)
4. Insider ^(-13)
11. Emarsys ^(-4)
12. SAP Customer Data Platform ^(-2)
15. Zeta Marketing Platform ^(-3)
16. Netcore ^(-11)
17. Lytics ^(-11)
19. Algonomy ^(-19)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 31 CDPs used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	22.8%
2	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	20.9%
3	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	18%
4	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	9.4%
5	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	8.4%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7.7%
7	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	5%
8	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	3%
9	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	2.9%
10	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.4%
11	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	2%
12	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	1.7%
13	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.8%
15	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.7%
16	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.6%
17	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.5%
18	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.3%
19	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.3%
20	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.3%
21	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.3%
22	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.3%
23	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.2%
24	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.2%
25	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.2%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 66,421 websites from Brazil.
We currently track the presence of 71 CDPs across the web.
Of these, 31 were detected on websites from Brazil.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.