⚡ Customer Data Platforms in Portugal

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, customer data platforms are used on 2.3% of websites from Portugal.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Portugal in 2026, based on market share.

The most popular is Klaviyo with a share of 27.7%, followed by Adobe Experience Platform with 26% and Salesforce Marketing Cloud with 13.4%.

Klaviyo 27.7%
Adobe Experience Platform 26%
Salesforce Marketing Cloud 13.4%
Snowplow 11.7%
Tealium 5.3%
SAP Customer Data Platform 3.9%
Optimizely 3.9%
Segment 3.9%
Acquia 3.1%
Rudderstack 1.4%
Emarsys 1.4%
Commanders Act 1.4%
Epsilon 1.1%
Clearbit 1.1%
Bloomreach 0.8%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Salesforce Marketing Cloud ^(-1)
6. SAP Customer Data Platform ^(-8)
11. Emarsys ^(-4)
12. Commanders Act ^(-8)
16. Mapp ^(-9)
19. Algonomy ^(-20)
20. Lytics ^(-7)
21. Ometria ^(-11)
22. WebEngage ^(-4)
23. Lexer ^(-28)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 34 CDPs used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	27.7%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	26%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	13.4%
4	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	11.7%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	5.3%
6	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	3.9%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.9%
8	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	3.9%
9	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	3.1%
10	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.4%
11	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.4%
12	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	1.4%
13	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.1%
14	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.1%
15	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.8%
16	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.8%
17	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.6%
18	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.6%
19	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.3%
20	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.3%
21	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	0.3%
22	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.3%
23	Lexer	0.3%
24	Celebrus	0.3%
25	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.3%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,535 websites from Portugal.
We currently track the presence of 71 CDPs across the web.
Of these, 34 were detected on websites from Portugal.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.