⚡ Customer Data Platforms
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
According to our data, customer data platforms are used on 3.1% of all websites.
92% of these sites use only one CDP, 6.5% use two, and 1.5% use three or more at the same time.
⭐ Most Popular in 2026
The following chart shows the leading CDPs in 2026, based on market share.
The most popular is Klaviyo with an impressive share of 39.4%, followed by Adobe Experience Platform with 17.4% and Snowplow with 13.6%.
You can also drill down by country:
🚀 Country Highlights
Here is a list of CDPs that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
✨ Best CDPs
Below is a more detailed list of the top 25 of the 71 CDPs we detect, ranked by their market share.
Rank Name Market share
1
Klaviyo
Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
Free $45+/month
39.4%
2
Adobe Experience Platform
San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.
$$$
17.4%
3
Snowplow
London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.
Free Open source $$$
13.6%
4
Salesforce Marketing Cloud
San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
$25+/user/month
7.1%
5
Tealium
San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.
$150,000+/year
5.1%
6
Segment
San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.
Free $120+/month
3.9%
7
Optimizely
New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.
$36,000+/year
3.7%
8
Acquia
Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.
$$$
1.7%
9
Rudderstack
San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.
Free Open source $550+/month
1.7%
10
Epsilon
Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.
$$$
1.2%
11
SALESmanago
Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.
$$$
1.1%
12
Clearbit
Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.
$30,000+/year
1.1%
13
Bloomreach
Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.
$$$
1.1%
14
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.
$140,000+/year
0.9%
15
Emarsys
Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.
$1,500/month
0.9%
16
BlueConic
Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.
$$$
0.9%
17
Insider
Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.
$4,800+/month
0.8%
18
Zeta Marketing Platform
New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.
$580,000+/year
0.7%
19
Omeda
Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences.
$$$
0.6%
20
Sitefinity Insight
Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.
$$$
0.6%
21
Commanders Act
Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.
$$$
0.6%
22
Mindbox
Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue.
180,000 RUB+/month
0.6%
23
Listrak
Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry.
$$$
0.5%
24
Treasure Data
Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.
$39,000+
0.4%
25
Mapp
London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.
$3,050+/month
0.3%
🗃️ About This Data
We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,363,931 websites.
We currently track the presence of 71 CDPs across the web.
Statistics were last calculated on April 6, 2026 .
For more details, see our methodology and disclaimer .