⚡ Customer Data Platforms

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

They collect and unify data from websites, mobile apps, CRM systems, and offline sources, build unified customer profiles, support identity resolution, segmentation, and event tracking, and integrate with marketing, analytics, and advertising systems to enable personalization, audience targeting, and automated customer engagement across channels.

According to our data, customer data platforms are used on 3.6% of all websites.
92.7% of these sites use only one CDP, 5.9% use two, and 1.4% use three or more at the same time.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading CDPs in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 43.7%, followed by Adobe Experience Platform with 16.6% and Snowplow with 13.7%.

Klaviyo 43.7%
Adobe Experience Platform 16.6%
Snowplow 13.7%
Salesforce Marketing Cloud 6.5%
Tealium 4.6%
Segment 3.4%
Optimizely 3.3%
Rudderstack 2.4%
Acquia 1.3%
Epsilon 1.1%
Bloomreach 1%
SALESmanago 0.9%
SAP Customer Data Platform 0.8%
Insider One 0.8%
Emarsys 0.7%

You can also drill down by country:

🚀 Country Highlights

Here is a list of CDPs that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Salesforce Marketing Cloud is #1 in Japan ^(-3)
Snowplow is #1 in the Czech Republic ^(-2)
SALESmanago is #1 in Poland ^(-11)
Adobe Experience Platform is #1 in Indonesia ^(-1)
Mindbox is #1 in Russia ^(-20)
Insider One is #1 in Turkey ^(-13)
Commanders Act is #3 in France ^(-17)
Acquia is #3 in Brazil ^(-6)
WebEngage is #3 in India ^(-22)
Optimizely is #3 in Sweden ^(-4)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 71 CDPs we detect, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	43.7%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	16.6%
3	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	13.7%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.5%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	4.6%
6	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	3.4%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.3%
8	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	2.4%
9	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.3%
10	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.1%
11	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	1%
12	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.9%
13	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles. $140,000+/year	0.8%
14	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	0.8%
15	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.7%
16	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.7%
17	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.6%
18	Omeda Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences. $$$	0.5%
19	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.5%
20	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.5%
21	Mindbox Moscow, Russia A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 150,000 RUB+/month	0.5%
22	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.4%
23	Treasure AI Mountain View, California, United States An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud. $8,825+/month	0.4%
24	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.3%
25	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.3%

👉 See Also

Customer data platform

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,896,634 websites.
We currently track the presence of 71 CDPs across the web.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.