⚡ Customer Data Platforms in India

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, customer data platforms are used on 1.5% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in India in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 32.2%, followed by Adobe Experience Platform with 19.9% and WebEngage with 15.1%.

Klaviyo 32.2%
Adobe Experience Platform 19.9%
WebEngage 15.1%
Netcore 11.1%
Salesforce Marketing Cloud 5%
Snowplow 4.5%
Segment 3.6%
CustomerLabs 2.7%
Clearbit 2.3%
Acquia 1.6%
Tealium 1.3%
Plumb5 1.3%
Rudderstack 1.1%
Lemnisk 1%
Optimizely 0.9%

🚀 Highlights

Here is a list of the top CDPs that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

3. WebEngage ^(-23)
4. Netcore ^(-23)
8. CustomerLabs ^(-34)
9. Clearbit ^(-3)
12. Plumb5 ^(-52)
14. Lemnisk ^(-48)
17. Treasure Data ^(-7)
19. Zeotap ^(-24)
20. Algonomy ^(-18)
21. Appier ^(-14)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 35 CDPs used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	32.2%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	19.9%
3	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	15.1%
4	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	11.1%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	5%
6	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	4.5%
7	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	3.6%
8	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	2.7%
9	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	2.3%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.6%
11	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	1.3%
12	Plumb5 Bengaluru, India A customer engagement automation platform with lead generation tools and real-time analytics. $$$	1.3%
13	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.1%
14	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	1%
15	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.9%
16	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.8%
17	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.8%
18	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.7%
19	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.5%
20	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.5%
21	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	0.3%
22	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	0.2%
23	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.2%
24	Ortto San Francisco, California, United States An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns. $199+/month	0.2%
25	Blueshift	0.1%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,803 websites from India.
We currently track the presence of 71 CDPs across the web.
Of these, 35 were detected on websites from India.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.