⚡ Customer Data Platforms in Vietnam

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, customer data platforms are used on 0.7% of websites from Vietnam.

⭐ Most Popular in 2026

The following chart shows the top CDPs in Vietnam in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 27.5%, followed by Insider One with 14.5% and Klaviyo with 10.9%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of 20 CDPs used on sites from Vietnam, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
Insider One
Istanbul, Turkey

An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels.

$4,800+/month
3
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
4
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
5
Tealium
San Diego, California, United States

An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

$150,000+/year
6
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
7
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
8
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
9
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
10
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
11
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
12
Appier
Taipei, Taiwan

Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

$$$
13
WebEngage
Mumbai, India

A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp.

$199/user/year
14
Lytics
San Francisco, California, United States

A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources.

Free$500+/month
15
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles.

$140,000+/year
16
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
17
Treasure AI
Mountain View, California, United States

An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud.

$8,825+/month
18
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$
19
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels.

$1,500/month
20
Zeta Marketing Platform
New York, United States

An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns.

$580,000+/year

👉 See Also

🗃️ About This Data