⚡ Customer Data Platforms in Vietnam

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, customer data platforms are used on 0.6% of websites from Vietnam.

Statistics based on 25K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Vietnam in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 24.2%, followed by Insider with 16.6% and Klaviyo with 14.6%.

Adobe Experience Platform 24.2%
Insider 16.6%
Klaviyo 14.6%
Netcore 10.2%
Tealium 10.2%
Acquia 8.9%
Segment 6.4%
Snowplow 3.8%
Optimizely 3.8%
Salesforce Marketing Cloud 3.8%
Appier 1.9%
Lytics 1.3%
WebEngage 1.3%
Epsilon 1.3%
Rudderstack 1.3%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adobe Experience Platform ^(-1)
2. Insider ^(-15)
4. Netcore ^(-23)
6. Acquia ^(-2)
11. Appier ^(-24)
12. Lytics ^(-16)
13. WebEngage ^(-13)
16. Commanders Act ^(-5)

✨ Best CDPs

Below is a more detailed list of 18 CDPs used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	24.2%
2	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	16.6%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	14.6%
4	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	10.2%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	10.2%
6	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	8.9%
7	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	6.4%
8	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	3.8%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.8%
10	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.8%
11	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	1.9%
12	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	1.3%
13	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	1.3%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.3%
15	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.3%
16	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.6%
17	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	0.6%
18	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.6%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 25,986 websites from Vietnam.
We currently track the presence of 71 CDPs across the web.
Of these, 18 were detected on websites from Vietnam.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.