Lytics

Lytics, Inc. , Portland, Oregon, United States

Lytics is a customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance.

It centralizes and aggregates event and profile data into unified customer records with identity resolution, supports real-time and batch processing via BigQuery integration, and offers reverse ETL and segmentation with Lytics Cloud Connect for activation across analytics and marketing tools.

According to our data, Lytics ranks 27th among the customer data platforms we track.
It has 0.3% of the CDP market share and is detected on 0.009% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

💸 Pricing

Lytics is available in both free and paid versions.

Free version ✔️Developer plan
Growth$500+/month
EnterpriseCustom

📊 Rankings and Market Share

🏆 Lytics Awards

⚡ Sites Using Lytics

We have data on 311 websites that use the Lytics CDP. Here is a list of some of the top ranked ones.

The highest rated site using Lytics is hsbc.co.uk.

#WebsiteRankCountryLanguage
1 hsbc.co.uk #3,236 United Kingdom British English
2 wptv.com #7,252 United States English
3 fox13now.com #10,213 United States English
4 adt.com #11,487 United States American English
5 hsbc.com.hk #11,547 Hong Kong English
6 oralb.com #13,306 United States English
7 worldline.com #14,606 English
8 wcpo.com #15,169 United States English
9 penguinrandomhouse.com #16,061 American English
10 kshb.com #16,243 United States English
11 officedepot.com.mx #16,526 Mexico Spanish
12 pg.com #16,532 United States American English
13 businessday.ng #17,486 Nigeria American English
14 newschannel5.com #18,520 United States English
15 tmj4.com #18,974 United States English
16 braun.com #19,100 United States American English
17 wxyz.com #19,111 United States English
18 10news.com #20,734 United States English
19 news5cleveland.com #20,909 United States English
20 healthcaredive.com #21,443 American English

📈 Usage Statistics

Most of the sites that use Lytics:

Most of the sites using Lytics are from the United States, the United Kingdom, and Mexico.

  • United States 51.5%
  • United Kingdom 5.4%
  • Mexico 5%
  • Canada 3.8%
  • Belgium 2.5%
  • Brazil 2.5%
  • Germany 2.1%
  • Japan 2.1%
  • Switzerland 1.7%
  • Other 23.4%

Most Lytics users speak English or Spanish.

  • English 77.4%
  • Spanish 7.1%
  • Portuguese 2.3%
  • Chinese 1.9%
  • Japanese 1.6%
  • French 1%
  • Dutch 1%
  • Polish 1%
  • Italian 0.6%
  • Other 6.1%

The Lytics CDP is especially popular on .com top-level domains.

  • .com 61.1%
  • .com.mx 3.9%
  • .org 3.2%
  • .ca 2.9%
  • .co.uk 1.9%
  • .be 1.6%
  • .com.br 1.3%
  • .net 1%
  • .jp 1%
  • Other 22.1%

The primary market segments for websites utilizing Lytics include general news, business, and entertainment.

  • General News 20.3%
  • Business 16.6%
  • Entertainment 10.7%
  • Marketing/Merchandising 9.6%
  • Finance/Banking 8.6%
  • Online Shopping 7%
  • Health 7%
  • Fashion/Beauty 5.3%
  • Education/Reference 3.2%
  • Other 11.7%

🕵️ Similar Technologies

These are some of the best Lytics alternatives.

RankName
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
6
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
8
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
22
Spotler Activate
The Hague, Netherlands

A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns.

€650+/month
28
CustomerLabs
Chennai, Tamil Nadu, India

A first-party data platform that provides data collection, management, and activation across platforms.

$99+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Lytics?

Lytics is owned by Lytics, Inc. , headquartered in Portland, Oregon, United States.

Does Lytics offer a free plan?

Yes, there is a free version with limited functionality.

What is the price of Lytics?

Lytics is priced from $500 per month for the Growth plan.

Which country uses Lytics the most?

The majority of Lytics users are from the United States.

Who uses Lytics?

According to our data, Lytics is used on hundreds of sites, including such established ones as hsbc.co.uk, wptv.com, and fox13now.com.

Do academic institutions use Lytics?

Yes. Overall, we know of 2 academic websites in the United States that use Lytics.

How does Lytics stack up against the competition?

Lytics is a moderately popular CDP, ranking ahead of 44 other customer data platforms we track.

What are the alternatives to Lytics?

Alternatives and possible competitors to Lytics may include Snowplow, Segment, and Rudderstack.

👉 See Also

🗃️ About This Data