Optimizely
Optimizely, New York, United StatesOptimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.
It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as 
Google Analytics, 
Salesforce, 
Microsoft Dynamics, 
Marketo Engage, and 
Zapier.
According to our data, Optimizely is the 5th most popular personalization software on the web.
It has 5.2% of the personalization market share and is present on 0.1% of all websites.
It appears on 0.3% of all websites in Australia, 0.2% in the United States, and 0.2% in the United Kingdom.
- 🏠 Website
💸 Pricing
Optimizely is a commercial product priced starting at $36,000 per year.
📊 Rankings and Market Share
- Personalization
- Rank: 5
- Market share: 5.2%
- Analytics
- Rank: 41
- Market share: 0.2%
- CDP
- Rank: 7
- Market share: 3.4%
- A/B Testing
- Rank: 5
- Market share: 6.7%
- Feature Management
- Rank: 3
- Market share: 15.5%
🏆 Optimizely Awards
- 🥇 Most popular in Norway in the Feature Management category.
- 🥈 Second most popular in the United Kingdom in the Feature Management category.
- 🥈 Second most popular in Australia in the Feature Management category.
- 🥈 Second most popular in Canada in the Feature Management category.
- 🥈 Second most popular in Sweden in the A/B Testing category.
- 🥈 Second most popular in Sweden in the Feature Management category.
- 🥈 Second most popular in Norway in the A/B Testing category.
- 🥈 Second most popular in Norway in the Personalization category.
- 🥈 Second most popular in Switzerland in the Feature Management category.
- 🥈 Second most popular in Japan in the Feature Management category.
⚡ Sites Using Optimizely
We have data on 4,802 websites that use the Optimizely personalization software. Here is a list of some of the top ranked ones.
The highest rated site using Optimizely is 
bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bitly.com |
#37 | United States | American English |
| 2 | #67 | United States | English | |
| 3 | #93 | United Kingdom | British English | |
| 4 | #103 | United Kingdom | British English | |
| 5 | salesforce.com |
#107 | United States | English |
| 6 |  gitlab.com |
#245 | United States | American English |
| 7 | #360 | American English | ||
| 8 | #382 | Korea | English | |
| 9 |  embed.ly |
#385 | United States | English |
| 10 | #612 | France | French | |
| 11 |  freshworks.com |
#989 | United States | American English |
| 12 | #996 | United Kingdom | British English | |
| 13 |  americanexpress.com |
#1,030 | United States | American English |
| 14 | #1,066 | Canada | English | |
| 15 |  slack.com |
#1,086 | United States | American English |
| 16 | #1,096 | United States | English | |
| 17 | #1,156 | Germany | German | |
| 18 |  ubereats.com |
#1,421 | United States | American English |
| 19 |  mongodb.com |
#1,455 | United States | American English |
| 20 | #1,485 | English |
📈 Usage Statistics
Most of the sites that use Optimizely:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Optimizely are from the United States, the United Kingdom, and Australia.
- United States 40.9%
- United Kingdom 8.2%
- Australia 6.1%
- Canada 4%
- Germany 4%
- Sweden 3.9%
- Norway 3%
- Netherlands 2.4%
- Spain 2.2%
- Other 25.3%
Most Optimizely users speak English or German.
- English 74%
- German 3.7%
- French 2.8%
- Spanish 2.6%
- Dutch 2.3%
- Swedish 2%
- Norwegian 1.2%
- Italian 1.1%
- Japanese 1%
- Other 9.3%
The Optimizely personalization software is especially popular on .com top-level domains.
- .com 52.5%
- .org 4.7%
- .com.au 4%
- .co.uk 2.8%
- .de 2.5%
- .ca 2.1%
- .no 2.1%
- .se 2%
- .nl 1.6%
- Other 25.7%
The primary market segments for websites utilizing Optimizely include business, online shopping, and marketing and merchandising.
- Business 18.9%
- Online Shopping 10.8%
- Marketing/Merchandising 10.6%
- Finance/Banking 8%
- Education/Reference 5.9%
- Internet Services 5.3%
- Travel 5.2%
- Health 4.3%
- Fashion/Beauty 4.2%
- Other 26.8%
🕵️ Similar Technologies
These are some of the best Optimizely alternatives.
🆚 Compare Alternatives
Compare Optimizely to…
- 🕵️ Similar solutions
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
What is the company behind Optimizely?
Optimizely is owned by Optimizely, Inc., headquartered in New York, United States.
Can I use Optimizely for free?
No, Optimizely is a paid solution.
How much does Optimizely cost?
The pricing for Optimizely starts at $36,000 per year.
Which country uses Optimizely the most?
The majority of Optimizely users are from the United States.
Who uses Optimizely?
Do academic institutions use Optimizely?
Yes. In total, we know of 36 academic websites in the United States that use Optimizely.
How does Optimizely stack up against the competition?
Optimizely is a very popular personalization software solution, second only to 4 other personalization software we track.
What are the alternatives to Optimizely?
Alternatives and possible competitors to Optimizely may include 
VWO, 
Intelligems, and Twik.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Optimizely
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.