Optimizely

Optimizely, Inc. is a software company that develops digital experience optimization solutions with tools for content management, A/B testing, personalization, feature management, and commerce.

Optimizely ranks #167 among the web technology companies we track.
The company's technologies are present on 0.2% of websites.

Statistics based on 4M+ analyzed websites. About this data

🔍 Overview

🏠 Website
- optimizely.com #20,638
💼 Legal name
- Optimizely, Inc.
🏤 Headquarters
- New York, United States
🗓️ Founded
- January 2010 (16 years ago)
🏷️ Previous name
- Episerver
🔗 Links
- Wikipedia

📁 Technology Categories

A/B testingAnalyticsCDPCMSFeature managementPersonalization

⚡ Technologies

We track 2 technologies owned or developed by Optimizely, Inc. that are used across the web.

#	Technology	Reach
1	Optimizely A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.1%
2	Optimizely CMS A cloud-based content management system with enterprise-level features and headless delivery capabilities. $36,000+/year	0.06%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,046,631 websites.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.