Optimizely CMS
Optimizely CMS is a cloud-based content management system with enterprise-level features and headless delivery capabilities.
It offers a Visual Builder with drag-and-drop editing, reusable templates, an integrated Digital Asset Management (DAM) system, audience segmentation for personalized content delivery, and REST and GraphQL APIs for omnichannel content distribution.
According to our data, Optimizely CMS ranks 24th among the content management systems we track.
It has 0.1% of the CMS market share and powers 0.06% of all websites.
It is especially popular in Norway, where it appears on 1.7% of all websites, and in Sweden, where it appears on 1.6%.
- π Website
- π·οΈ Previous name
- Episerver
- π¨βπ©βπ¦βπ¦ Community
πΈ Pricing
Optimizely CMS is a commercial product priced starting at $36,000 per year.
π Rankings and Market Share
- CMS
- Rank: 24
- Market share: 0.1%
π Optimizely CMS Awards
- π₯ Third most popular in Sweden in the CMS category.
- π₯ Third most popular in Norway in the CMS category.
- β 7th most popular in Finland in the CMS category.
- β 10th most popular in Denmark in the CMS category.
- π₯ 14th most popular in Australia in the CMS category.
- β¬οΈ 22nd most popular in the Netherlands in the CMS category.
- β¬οΈ 23rd most popular in the United Kingdom in the CMS category.
β‘ Sites Powered by Optimizely CMS
We have data on 2,484 websites that use the Optimizely CMS platform. Here is a list of some of the top ranked ones.
The highest rated site using Optimizely CMS is 1177.se.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #2,619 | Sweden | Swedish | |
| 2 | #6,003 | Sweden | Swedish | |
| 3 | #6,401 | United Kingdom | British English | |
| 4 | #6,586 | United Kingdom | English | |
| 5 | #7,373 | Finland | Finnish | |
| 6 | #7,635 | Sweden | Swedish | |
| 7 | #7,703 | Norway | Norwegian | |
| 8 | #8,278 | New Zealand | English | |
| 9 | #9,478 | United States | English | |
| 10 | #9,925 | English | ||
| 11 | #11,550 | Sweden | Swedish | |
| 12 | #11,970 | United States | English | |
| 13 | #12,200 | Norway | English | |
| 14 | #12,246 | United States | English | |
| 15 | #12,426 | United Kingdom | English | |
| 16 | #12,514 | United Kingdom | American English | |
| 17 | #12,563 | United Kingdom | English | |
| 18 | #12,591 | English | ||
| 19 | #12,650 | United States | English | |
| 20 | #12,797 | United States | English |
π Usage Statistics
Most of the sites that use Optimizely CMS:
- are located in Sweden
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Optimizely CMS are from Sweden, Norway, and the United States.
- Sweden 27.5%
- Norway 14.7%
- United States 14.7%
- United Kingdom 6.3%
- Australia 5.7%
- Finland 4.3%
- Netherlands 3.9%
- Denmark 3.6%
- Germany 2.2%
- Other 17.1%
Most Optimizely CMS users speak English, Swedish, or Norwegian.
- English 47.2%
- Swedish 20%
- Norwegian 8.3%
- Finnish 4.2%
- Danish 2.7%
- Norwegian BokmΓ₯l 2.7%
- Dutch 2.7%
- German 2.4%
- Spanish 2.1%
- Other 7.7%
The Optimizely CMS platform is especially popular on .com, .se, and .no top-level domains.
- .com 30.2%
- .se 17.9%
- .no 11%
- .fi 4.2%
- .org 4.1%
- .com.au 3.5%
- .dk 2.7%
- .co.uk 2.5%
- .nl 1.8%
- Other 22.1%
The primary market segments for websites utilizing Optimizely CMS include business, health, and marketing and merchandising.
- Business 35.5%
- Health 8.3%
- Marketing/Merchandising 7.6%
- Finance/Banking 7.4%
- Online Shopping 6.7%
- Education/Reference 5.4%
- Non-Profit/Advocacy/NGO 4.5%
- Government/Military 3.9%
- Travel 3.3%
- Other 17.4%
π΅οΈ Similar Technologies
These are some of the best Optimizely CMS alternatives.
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π¬ Frequently Asked Questions
What is the company behind Optimizely CMS?
Optimizely CMS is owned by Optimizely, Inc., headquartered in New York, United States.
Can I use Optimizely CMS for free?
No, Optimizely CMS is a paid solution.
How much does it cost?
The pricing for Optimizely CMS starts at $36,000 per year.
Which country uses Optimizely CMS the most?
The majority of Optimizely CMS users are from Sweden.
Who uses Optimizely CMS?
According to our data, Optimizely CMS is used on thousands of sites, including such established ones as 1177.se,
start.stockholm, and
lta.org.uk.
Is Optimizely CMS used on government websites?
In total, we found Optimizely CMS on 6 government sites in the United States.
Do academic institutions use Optimizely CMS?
Yes. The most prominent of these is cps.edu. Overall, we know of 13 academic websites in the United States that use Optimizely CMS.
How does Optimizely CMS stack up against its competitors?
Optimizely CMS is a fairly popular CMS platform, ranking ahead of 267 other content management systems we track.
What are the alternatives to Optimizely CMS?
Alternatives and possible competitors to Optimizely CMS may include Easyweb,
Orchard Core, and
Storyblok.
π See Also
- β¨ Related technologies
- πΌ All technologies from
Optimizely
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

