🆚 HubSpot CMS vs. Optimizely CMS

Type

Content management system
Content management system

About

HubSpot CMS is a hosted platform for building websites, blogs, landing pages, apps, and emails that integrates tightly with HubSpot CRM and other marketing tools.

It includes a theme library, a drag-and-drop editor, built-in SEO recommendations, content personalization based on CRM data, and over 2,000 marketplace integrations.

Optimizely CMS is a cloud-based content management system with enterprise-level features and headless delivery capabilities.

It offers a Visual Builder with drag-and-drop editing, reusable templates, an integrated Digital Asset Management (DAM) system, audience segmentation for personalized content delivery, and REST and GraphQL APIs for omnichannel content distribution.

Headquarters

Cambridge, Massachusetts, United States
New York, United States

Website

Pricing

Content Hub
Free version ✔️ Includes HubSpot branding
Starter $15+/seat/month
Professional
(3 seats)
$500/month
Enterprise
(5 seats)
$1,500/month
Free version ❌
$36,000+/year

Categories

CMS › Rank #6
CMS › Rank #22

Popularity

Determined by the number of sites using each technology.

The HubSpot CMS platform is 4 times more popular than Optimizely CMS.
Total websites

Market share

CMS

Popularity by country

Determined by the number of sites detected from each country.

HubSpot CMS is more popular in the United States, the United Kingdom, and Germany, while Optimizely CMS is more popular in Sweden, Norway, and Hungary.
United States
Sweden
United Kingdom
Norway
Germany
Australia
Netherlands
Finland
Japan
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

HubSpot CMS is more popular among sites focused on business, software and hardware, and marketing and merchandising, while Optimizely CMS is more commonly used on government and military, public information, and fashion and beauty sites.
Business
Software/Hardware
Marketing/Merchandising
Internet Services
Education/Reference
Health
Finance/Banking
Online Shopping
Real Estate
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,061
#1,464
View more ➝
Name
Rank
#5,440
#6,366
#7,399
#7,403
View more ➝

See also

🗃️ About This Data