🆚 HubSpot CMS vs. Optimizely CMS
- 📈 HubSpot CMS is four times more popular than Optimizely CMS.
- 🌎 HubSpot CMS is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Optimizely CMS is more popular in Sweden, Norway, and Hungary.
Type
About
HubSpot CMS is a hosted platform for building websites, blogs, landing pages, apps, and emails that integrates tightly with HubSpot CRM and other marketing tools.
It includes a theme library, a drag-and-drop editor, built-in SEO recommendations, content personalization based on CRM data, and over 2,000 marketplace integrations.
Optimizely CMS is a cloud-based content management system with enterprise-level features and headless delivery capabilities.
It offers a Visual Builder with drag-and-drop editing, reusable templates, an integrated Digital Asset Management (DAM) system, audience segmentation for personalized content delivery, and REST and GraphQL APIs for omnichannel content distribution.
Headquarters
Pricing
(3 seats) $500/month
(5 seats) $1,500/month
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Finland in the CMS category.
- ⭐ 4th most popular in the United States in the CMS category.
- ⭐ 4th most popular in Japan in the CMS category.
- ⭐ 4th most popular in Mexico in the CMS category.
- ⭐ 5th most popular in the United Kingdom in the CMS category.
- 🥉 Third most popular in Sweden in the CMS category.
- 🥉 Third most popular in Norway in the CMS category.
- ⭐ 7th most popular in Finland in the CMS category.
- ⭐ 9th most popular in Denmark in the CMS category.
- 🔥 14th most popular in Australia in the CMS category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

