🆚 Google Analytics vs. Optimizely
Google Analytics is much more popular than Optimizely.- Google Analytics is more popular in all countries.
Optimizely is particularly popular in Australia, the United States, and the United Kingdom.
Type
About
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.
It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as Google Analytics, 
Salesforce, 
Microsoft Dynamics, 
Marketo Engage, and 
Zapier.
Headquarters
analytics.google.comPricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in Spain in the Analytics category.
- 🥇 Most popular in Norway in the Feature Management category.
- 🥈 Second most popular in the United Kingdom in the Feature Management category.
- 🥈 Second most popular in Australia in the Feature Management category.
- 🥈 Second most popular in Canada in the Feature Management category.
- 🥈 Second most popular in Sweden in the A/B Testing category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.