🆚 Convert vs. Optimizely

Type

Conversion optimization tool
Personalization software

About

Convert is an advanced A/B testing and personalization platform for websites and web apps.

It supports classic A/B tests, multivariate and split-URL experiments, multipage funnels, full-stack (server- and client-side) experiments, and Multi-Armed Bandit (MAB) campaigns where more traffic is automatically allocated to better-performing variants in real time.

Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as Google Analytics, Salesforce, Microsoft Dynamics, Marketo Engage, and Zapier.

Headquarters

Claymont, Delaware, United States
New York, United States

Website

Pricing

Free version ❌Free 15-day trial
Growth
(100K+ tested users/month)
$399+/month
Pro
(100K+ tested users/month)
$599+/month
Enterprise
(12M+ tested users/year)
Custom
Free version ❌
$36,000+/year

Categories

Conversion Optimization › Rank #11
A/B Testing › Rank #7
A/B Testing › Rank #5
Personalization › Rank #5
Analytics › Rank #41
CDP › Rank #7
Feature Management › Rank #3

Popularity

Determined by the number of sites using each technology.

The Optimizely personalization software is 1.6 times more popular than Convert.
Total websites

Market share

A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

Optimizely is more popular in the United States, Australia, and Germany, while Convert is more popular in the United Kingdom, the Netherlands, and South Africa.
United States
United Kingdom
Netherlands
Australia
Germany
Canada
Sweden
Norway
Spain
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Optimizely is more popular among sites focused on business, marketing and merchandising, and finance and banking, while Convert is more commonly used on online shopping, fashion and beauty, and real estate sites.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Fashion/Beauty
Internet Services
Education/Reference
Travel
Health
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,278
View more ➝
Name
Rank
#125
View more ➝

See also

🗃️ About This Data