⚡ Conversion Optimization in the United Kingdom

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, conversion optimization tools are used on 7.3% of websites from the United Kingdom.

Statistics based on 183K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in the United Kingdom in 2026, based on market share.

The most popular is Hotjar, which dominates the market with an overwhelming 51.2% share.
It is followed by VWO with 8.4% and Salesfire with 6.1%.

Hotjar 51.2%
VWO 8.4%
Salesfire 6.1%
Crazy Egg 4.5%
Contentsquare 4.5%
Lucky Orange 4.3%
Mouseflow 3.5%
OptinMonster 2.9%
Boost 2.7%
Convert 2.5%
Privy 2.1%
Poptin 2.1%
GetSiteControl 1.7%
OptiMonk 1.6%
Other 2%

🚀 Highlights

Here is a list of the top tools that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Salesfire ^(-29)
5. Contentsquare ^(-1)
9. Boost ^(-4)
10. Convert ^(-1)
13. GetSiteControl ^(-2)
17. ConvertBox ^(-2)
20. Shoplift ^(-4)
21. Boxzilla ^(-1)
23. Popupsmart ^(-8)
24. Visually ^(-13)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 63 conversion optimization tools used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	51.2%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	8.4%
3	Salesfire Middlesbrough, United Kingdom A UK-based conversion rate optimization platform providing AI-powered personalization, on-site search, and behavioral messaging campaigns. £150+/month	6.1%
4	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	4.5%
5	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	4.5%
6	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	4.3%
7	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	3.5%
8	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.9%
9	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	2.7%
10	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2.5%
11	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	2.1%
12	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	2.1%
13	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.7%
14	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.6%
15	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.6%
16	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.4%
17	ConvertBox New York, United States An on-site engagement platform that offers personalized popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	1.4%
18	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations. €49+/month	1.2%
19	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.1%
20	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1%
21	Boxzilla Nijmegen, Netherlands A WordPress plugin for creating customizable pop-up and slide-in boxes that help present calls to action, offers, forms, or other content at specific trigger points on a site. Free$$$	0.9%
22	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $99+/year	0.8%
23	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	0.7%
24	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.7%
25	Hello Bar La Jolla, California, United States A no-code popup and conversion optimization platform that allows website owners to create popups, announcement bars, sliders, and page takeovers. $39+/month	0.6%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 183,867 websites from the United Kingdom.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 63 were detected on websites from the United Kingdom.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.