⚡ Conversion Optimization in the United Kingdom

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, conversion optimization tools are used on 5.8% of websites from the United Kingdom.

Statistics based on 160K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in the United Kingdom in 2026, based on market share.

The most popular is Elfsight with a share of 14.5%, followed by Powr with 8.2% and Salesfire with 6.5%.

Elfsight 14.5%
Powr 8.2%
Salesfire 6.5%
Lucky Orange 4.6%
Mouseflow 4.3%
OptinMonster 4.1%
Chartbeat 3.6%
Contentsquare 3.6%
Doofinder 3.5%
Parse.ly 2.9%
Convert 2.7%
Boost 2.6%
Athos Commerce 2.6%
Shogun 2.4%
Other 33.9%

🚀 Highlights

Here is a list of the top tools that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Salesfire ^(-47)
5. Mouseflow ^(-1)
7. Chartbeat ^(-7)
8. Contentsquare ^(-2)
10. Parse.ly ^(-5)
11. Convert ^(-6)
12. Boost ^(-6)
13. Athos Commerce ^(-12)
15. Searchanise ^(-4)
17. Guestline ^(-78)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 134 conversion optimization tools used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	14.5%
2	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	8.2%
3	Salesfire Middlesbrough, United Kingdom A UK-based conversion rate optimization platform providing AI-powered personalization, on-site search, and behavioral messaging campaigns. £150+/month	6.5%
4	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	4.6%
5	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	4.3%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	4.1%
7	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	3.6%
8	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	3.6%
9	Doofinder Madrid, Spain An e-commerce search and discovery solution that helps connect customers with relevant products on online stores. $39+/month	3.5%
10	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	2.9%
11	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2.7%
12	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	2.6%
13	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	2.6%
14	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.4%
15	Searchanise San Francisco, California, United States A sophisticated website search engine for e-commerce stores. Free$19+/month	2.4%
16	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	2.2%
17	Guestline Loughborough, United Kingdom A cloud-hosted property management system for all sizes of hotels and hotel services. $$$	2.2%
18	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.1%
19	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	2%
20	PayPal Marketing Solutions San Jose, California, United States A suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging. Legacy	2%
21	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	1.9%
22	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	1.8%
23	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.7%
24	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.7%
25	GetSiteControl Nicosia, Cyprus A popup and form builder and an email marketing platform tailored for online stores. Free$19+/month	1.7%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,968 websites from the United Kingdom.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 134 were detected on websites from the United Kingdom.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.