OptinMonster

WPBeginner LLC, West Palm Beach, Florida, United States

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

According to our data, OptinMonster is the 5th most popular conversion optimization tool on the web.
It has 4% of the conversion optimization market share and is detected on 0.2% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

OptinMonster is available in both free and paid versions.

Free version ✔️ 3 campaigns + 500 campaign impression credits
Basic $84/year
Plus $228/year
Pro $348/year
Growth $84/year

📊 Rankings and Market Share

🏆 OptinMonster Awards

⚡ Sites Using OptinMonster

We have data on 6,114 websites that use the OptinMonster conversion optimization tool. Here is a list of some of the top ranked ones.

The highest rated site using OptinMonster is illuminateed.com.

#WebsiteRankCountryLanguage
1 illuminateed.com #556 United States American English
2 experian.com #1,556 United States American English
3 pipedrive.com #2,237 United States English
4 salon.com #2,399 American English
5 bancolombia.com #2,707 Colombia Spanish
6 amplify.com #2,921 United States American English
7 webpt.com #3,036 United States American English
8 solides.com.br #3,067 Brazil Brazilian Portuguese
9 finanzen.net #3,189 Germany German
10 suntimes.com #3,749 English
11 tuasaude.com #4,426 Brazil Brazilian Portuguese
12 dezeen.com #4,995 United Kingdom English
13 ee.co.uk #5,604 United Kingdom English
14 keepersecurity.com #6,035 United States American English
15 theaccessgroup.com #6,106 United Kingdom American English
16 fluke.com #7,340 United States American English
17 fangraphs.com #7,760 English
18 corel.com #8,279 Canada English
19 vidiq.com #8,395 United States American English
20 ntu.edu.sg #8,406 Singapore English

📈 Usage Statistics

Most of the sites that use OptinMonster:

Most of the sites using OptinMonster are from the United States, the United Kingdom, and Australia.

  • United States 48.7%
  • United Kingdom 8.7%
  • Australia 5.6%
  • Canada 4%
  • Germany 3.6%
  • France 3.2%
  • Netherlands 3%
  • Italy 2.1%
  • Spain 1.6%
  • Other 19.5%

Most OptinMonster users speak English or French.

  • English 82.2%
  • French 3.1%
  • German 2.6%
  • Dutch 1.8%
  • Spanish 1.8%
  • Italian 1.4%
  • Portuguese 1.3%
  • Danish 0.7%
  • Swedish 0.5%
  • Other 4.6%

The OptinMonster conversion optimization tool is especially popular on .com and .org top-level domains.

  • .com 62.3%
  • .org 9.4%
  • .com.au 3.1%
  • .co.uk 2.5%
  • .net 1.7%
  • .de 1.7%
  • .nl 1.5%
  • .ca 1.1%
  • .fr 1%
  • Other 15.7%

The primary market segments for websites utilizing OptinMonster include business, marketing and merchandising, and blogs and wiki.

  • Business 18.5%
  • Marketing/Merchandising 11.3%
  • Blogs/Wiki 9.4%
  • Online Shopping 7.6%
  • Education/Reference 5.6%
  • Internet Services 5.6%
  • Travel 4.5%
  • Health 3.6%
  • Non-Profit/Advocacy/NGO 3.6%
  • Other 30.3%

🕵️ Similar Technologies

These are some of the best OptinMonster alternatives.

RankName
5
Poptin
Ashdod, Israel

A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation.

Free$25+/month
10
Wisepops
Paris, France

A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations.

€49+/month
10
OptiMonk
Debrecen, Hungary

A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
11
Thrive Leads
West Palm Beach, Florida, United States

A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.

$99+/year
31
Convertful
Tortola, British Virgin Islands

A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more.

$9+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind OptinMonster?

OptinMonster is owned by WPBeginner LLC, headquartered in West Palm Beach, Florida, United States.

Can I use OptinMonster for free?

Yes, there is a free version with limited functionality.

How much does OptinMonster cost?

OptinMonster is priced from $7 per month (paid annually) for the Basic plan.

Which country uses OptinMonster the most?

The majority of OptinMonster users are from the United States.

Who uses OptinMonster?

According to our data, OptinMonster is used on thousands of sites, including such established ones as illuminateed.com, experian.com, and pipedrive.com.

Do academic institutions use OptinMonster?

Yes. The most prominent of these is ntu.edu.sg. Overall, we know of 23 academic websites in the United States that use OptinMonster.

How does OptinMonster compare to its competitors?

OptinMonster is a very popular conversion optimization tool, second only to 4 other conversion optimization tools we track.

What are the alternatives to OptinMonster?

Alternatives and possible competitors to OptinMonster may include Convertful, Poptin, and Wisepops.

👉 See Also

🗃️ About This Data