OptinMonster
WPBeginner LLC, West Palm Beach, Florida, United StatesOptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.
It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.
According to our data, OptinMonster is the 4th most popular conversion optimization tool on the web.
It has 4.4% of the conversion optimization market share and is detected on 0.2% of all websites.
- 🏠 Website
- 🔌 Add-Ons
wordpress.org💸 Pricing
OptinMonster is available in both free and paid versions.
📊 Rankings and Market Share
- Conversion Optimization
- Rank: 4
- Market share: 4.4%
- Lead Generation
- Rank: 1
- Market share: 10.1%
- A/B Testing
- Rank: 3
- Market share: 9.8%
🏆 OptinMonster Awards
- 🥇 Most popular in the United States in the Lead Generation category.
- 🥇 Most popular in Australia in the Lead Generation category.
- 🥇 Most popular in Canada in the Lead Generation category.
- 🥈 Second most popular in Italy in the A/B Testing category.
- 🥈 Second most popular in Denmark in the A/B Testing category.
- 🥉 Third most popular in the United States in the A/B Testing category.
- 🥉 Third most popular in the United Kingdom in the A/B Testing category.
- 🥉 Third most popular in Australia in the A/B Testing category.
- 🥉 Third most popular in Canada in the A/B Testing category.
- 🥉 Third most popular in the Netherlands in the A/B Testing category.
⚡ Sites Using OptinMonster
We have data on 6,113 websites that use the OptinMonster conversion optimization tool. Here is a list of some of the top ranked ones.
The highest rated site using OptinMonster is illuminateed.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #556 | United States | American English | |
| 2 | #1,556 | United States | American English | |
| 3 |  pipedrive.com |
#2,237 | English | |
| 4 | #2,707 | Colombia | Spanish | |
| 5 | #2,921 | United States | American English | |
| 6 | #3,036 | United States | American English | |
| 7 | #3,067 | Brazil | Brazilian Portuguese | |
| 8 | #3,189 | Germany | German | |
| 9 | #3,749 | English | ||
| 10 | #4,426 | Brazil | Brazilian Portuguese | |
| 11 | #5,604 | United Kingdom | English | |
| 12 | #6,035 | United States | American English | |
| 13 | #6,106 | United Kingdom | American English | |
| 14 | #7,340 | United States | American English | |
| 15 | #7,760 | English | ||
| 16 |  corel.com |
#8,279 | Canada | English |
| 17 | #8,395 | United States | American English | |
| 18 | #8,406 | Singapore | English | |
| 19 | #8,611 | Russia | Russian | |
| 20 | #8,693 | American English |
📈 Usage Statistics
Most of the sites that use OptinMonster:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using OptinMonster are from the United States, the United Kingdom, and Australia.
- United States 46.1%
- United Kingdom 9%
- Australia 6.3%
- Canada 4.2%
- Germany 3.7%
- France 3.3%
- Netherlands 3.1%
- Italy 2%
- Spain 1.6%
- Other 20.7%
Most OptinMonster users speak English.
- English 82.2%
- French 2.9%
- German 2.5%
- Spanish 1.9%
- Dutch 1.8%
- Portuguese 1.3%
- Italian 1.3%
- Danish 0.7%
- Japanese 0.6%
- Other 4.8%
The OptinMonster conversion optimization tool is especially popular on .com and .org top-level domains.
- .com 62.4%
- .org 8.9%
- .com.au 3.5%
- .co.uk 2.4%
- .net 1.8%
- .de 1.5%
- .nl 1.5%
- .ca 1.1%
- .io 0.9%
- Other 16%
The primary market segments for websites utilizing OptinMonster include business, marketing and merchandising, and blogs and wiki.
- Business 18.8%
- Marketing/Merchandising 11.9%
- Blogs/Wiki 9.4%
- Online Shopping 7.9%
- Internet Services 5.8%
- Education/Reference 5.2%
- Travel 4.3%
- Non-Profit/Advocacy/NGO 3.5%
- Health 3.4%
- Other 29.8%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind OptinMonster?
OptinMonster is owned by WPBeginner LLC, headquartered in West Palm Beach, Florida, United States.
Can I use OptinMonster for free?
Yes, there is a free version with limited functionality.
How much does OptinMonster cost?
OptinMonster is priced from $7 per month (paid annually) for the Basic plan.
Which country uses OptinMonster the most?
The majority of OptinMonster users are from the United States.
Who uses OptinMonster?
According to our data, OptinMonster is used on thousands of sites, including such established ones as illuminateed.com,
experian.com, and
pipedrive.com.
Do academic institutions use OptinMonster?
Yes. The most prominent of these is ntu.edu.sg. Overall, we know of 22 academic websites in the United States that use OptinMonster.
How does OptinMonster compare to its competitors?
OptinMonster is one of the most popular conversion optimization tools, second only to 
Powr, 
Elfsight, and 
Lucky Orange.
What are the alternatives to OptinMonster?
Alternatives and possible competitors to OptinMonster may include Convertful,
Poptin, and OptiMonk.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.