OptinMonster

WPBeginner LLC, West Palm Beach, Florida, United States

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

According to our data, OptinMonster is the 5th most popular conversion optimization tool on the web.
It has 4.1% of the conversion optimization market share and is detected on 0.2% of all websites.

It is especially popular in the United States, where it appears on 0.3% of all websites, and in Australia, where it appears on 0.3%.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

OptinMonster is available in both free and paid versions.

Free version ✔️ 3 campaigns + 500 campaign impression credits
Basic $84/year
Plus $228/year
Pro $348/year
Growth $84/year

📊 Rankings and Market Share

🏆 OptinMonster Awards

⚡ Sites Using OptinMonster

We have data on 6,336 websites that use the OptinMonster conversion optimization tool. Here is a list of some of the top ranked ones.

The highest rated site using OptinMonster is illuminateed.com.

#WebsiteRankCountryLanguage
1 illuminateed.com #535 United States American English
2 amplify.com #1,282 United States American English
3 experian.com #1,564 United States American English
4 suntimes.com #2,606 English
5 webpt.com #3,035 United States American English
6 solides.com.br #3,188 Brazil Brazilian Portuguese
7 tuasaude.com #3,409 Brazil Brazilian Portuguese
8 theaccessgroup.com #3,495 United Kingdom American English
9 dezeen.com #3,604 United Kingdom English
10 bancolombia.com #5,406 Colombia Spanish
11 ee.co.uk #5,525 United Kingdom English
12 keepersecurity.com #6,170 United States American English
13 finanzen.net #6,861 Germany German
14 santanderopenacademy.com #7,698 Spain English
15 lto.de #7,776 Germany German
16 bookbub.com #8,599 United States American English
17 resmed.com #9,665 American English
18 vidiq.com #10,465 United States American English
19 mitti.com #12,259 Australia English
20 visitphilly.com #12,835 American English

📈 Usage Statistics

Most of the sites that use OptinMonster:

Most of the sites using OptinMonster are from the United States, the United Kingdom, and Australia.

  • United States 48.2%
  • United Kingdom 8.7%
  • Australia 5.9%
  • Canada 4%
  • Germany 3.6%
  • France 3.1%
  • Netherlands 3%
  • Italy 2%
  • Spain 1.6%
  • Other 19.9%

Most OptinMonster users speak English or French.

  • English 82.3%
  • French 3%
  • German 2.6%
  • Spanish 1.8%
  • Dutch 1.8%
  • Italian 1.3%
  • Portuguese 1.3%
  • Danish 0.7%
  • Swedish 0.5%
  • Other 4.7%

The OptinMonster conversion optimization tool is especially popular on .com and .org top-level domains.

  • .com 62.3%
  • .org 9.2%
  • .com.au 3.2%
  • .co.uk 2.5%
  • .net 1.8%
  • .de 1.7%
  • .nl 1.5%
  • .ca 1.1%
  • .fr 1%
  • Other 15.7%

The primary market segments for websites utilizing OptinMonster include business, marketing and merchandising, and blogs and wiki.

  • Business 18.1%
  • Marketing/Merchandising 11.5%
  • Blogs/Wiki 9.4%
  • Online Shopping 7.6%
  • Internet Services 5.6%
  • Education/Reference 5.6%
  • Travel 4.6%
  • Health 3.7%
  • Non-Profit/Advocacy/NGO 3.5%
  • Other 30.4%

🕵️ Similar Technologies

These are some of the best OptinMonster alternatives.

RankName
5
Poptin
Ashdod, Israel

A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation.

Free$25+/month
10
Wisepops
Paris, France

A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations.

€49+/month
10
OptiMonk
Debrecen, Hungary

A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
11
Thrive Leads
West Palm Beach, Florida, United States

A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.

$99+/year
31
Convertful
Tortola, British Virgin Islands

A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more.

$9+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind OptinMonster?

OptinMonster is owned by WPBeginner LLC, headquartered in West Palm Beach, Florida, United States.

Can I use OptinMonster for free?

Yes, there is a free version with limited functionality.

How much does OptinMonster cost?

OptinMonster is priced from $7 per month (paid annually) for the Basic plan.

Which country uses OptinMonster the most?

The majority of OptinMonster users are from the United States.

Who uses OptinMonster?

According to our data, OptinMonster is used on thousands of sites, including such established ones as illuminateed.com, amplify.com, and experian.com.

Do academic institutions use OptinMonster?

Yes. Overall, we know of 23 academic websites in the United States that use OptinMonster.

How does OptinMonster compare to its competitors?

OptinMonster is a very popular conversion optimization tool, second only to 4 other conversion optimization tools we track.

What are the alternatives to OptinMonster?

Alternatives and possible competitors to OptinMonster may include Convertful, Poptin, and Wisepops.

👉 See Also

🗃️ About This Data