🆚 Leadfeeder vs. OptinMonster

Type

Identity resolution software
Conversion optimization tool

About

Leadfeeder is a B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic.

It identifies companies using IP-based recognition, tracks page views and buying intent, provides more than 50 behavioral and firmographic filters, and helps find relevant contacts with verified business data.

Read more…

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Karlsruhe, Germany
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️ 7-day visitor history, 100 companies/month
Discover
(50 companies, 50 credits)
$113/month
Activate
(1K companies, 200 credits)
$527/month
Scale
(2K companies, 1K credits)
$7,188/year
Free version ✔️ 3 campaigns + 500 campaign impression credits
Basic $84/year
Plus $228/year
Pro $348/year
Growth $84/year

Categories

Identity Resolution › Rank #2
Analytics › Rank #32
Lead Generation › Rank #3
Lead Generation › Rank #1
Conversion Optimization › Rank #4
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 1.2 times more popular than Leadfeeder.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, Australia, and Canada, while Leadfeeder is more popular in the United Kingdom, Germany, and the Netherlands.
United States
United Kingdom
Germany
Australia
Netherlands
Canada
Finland
France
Denmark
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on marketing and merchandising, blogs and wiki, and online shopping, while Leadfeeder is more commonly used on business, Internet services, and software and hardware sites.
Business
Marketing/Merchandising
Internet Services
Blogs/Wiki
Online Shopping
Software/Hardware
Education/Reference
Travel
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#6,214
#8,949
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Name
Rank
View more ➝

See also

🗃️ About This Data