🆚 Leadfeeder vs. OptinMonster

📈 OptinMonster is slightly more popular than Leadfeeder.
🌎 OptinMonster is more popular in the United States, Australia, and Canada.
🌍 Leadfeeder is more popular in the United Kingdom, Germany, and the Netherlands.

Statistics based on 3.5M+ analyzed websites. About this data

Leadfeeder

OptinMonster

Type

Identity resolution software

Conversion optimization tool

About

Leadfeeder is a B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Karlsruhe, Germany

West Palm Beach, Florida, United States

Website

leadfeeder.com #438,332

optinmonster.com #191,362

Pricing

Free version ✔️

$1,188/year

Free version ✔️3 campaigns + 500 campaign impression credits

Basic$84/year

Plus$228/year

Pro$348/year

Growth$84/year

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 1.2 times more popular than Leadfeeder.

Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, Australia, and Canada, while Leadfeeder is more popular in the United Kingdom, Germany, and the Netherlands.

United States

United Kingdom

Germany

Australia

Netherlands

Canada

Finland

France

Denmark

Sweden

Awards

🥇 Most popular in the United Kingdom in the Lead Generation category.
🥇 Most popular in the United Kingdom in the Identity Resolution category.
🥇 Most popular in Finland in the Identity Resolution category.
🥇 Most popular in Sweden in the Identity Resolution category.
🥇 Most popular in Sweden in the Lead Generation category.

🥇 Most popular in the United States in the Lead Generation category.
🥇 Most popular in Australia in the Lead Generation category.
🥇 Most popular in Canada in the Lead Generation category.
🥇 Most popular in New Zealand in the Lead Generation category.
🥈 Second most popular in Italy in the A/B Testing category.

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on marketing and merchandising, blogs and wiki, and online shopping, while Leadfeeder is more commonly used on business, Internet services, and software and hardware sites.

Business

Marketing/Merchandising

Internet Services

Blogs/Wiki

Online Shopping

Software/Hardware

Education/Reference

Travel

Health

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#127

#6,094

#7,696

#8,949

#12,165

Name

Rank

#556

#1,556

#2,237

#2,707

#2,921