⚡ A/B Testing in Australia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, A/B testing tools are used on 2.8% of websites from Australia.

Statistics based on 74K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Australia in 2026, based on market share.

The most popular is Crazy Egg with a share of 16.4%, followed by VWO with 16.1% and OptinMonster with 12.4%.

🚀 Highlights

Here is a list of the top tools that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 38 A/B testing tools used on sites from Australia, ranked by their market share.

RankNameMarket share
1
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
2
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
3
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
4
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
5
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
6
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
7
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
8
Convert
Claymont, Delaware, United States

An advanced A/B testing and personalization platform for websites and web apps.

$399+/month
9
OptiMonk
Debrecen, Hungary

A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
10
Nosto
Helsinki, Finland

An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences.

$$$
11
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
12
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
13
Unbounce
Vancouver, British Columbia, Canada

A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding.

$99+/month
14
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
15
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month
16
Intelligems
Middletown, Delaware, United States

A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates.

$99+/month
17
ClickFunnels
Canton, Georgia, United States

An online tool for building high-converting websites and sales funnels.

$97+/month
18
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
19
Plerdy
Lviv, Ukraine

A conversion rate optimization platform that includes analytics and A/B testing tools.

Free$21+/month
20
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month
21
Monetate
Dallas, Texas, United States

A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation.

$1,000+/month
22
Webflow Optimize
San Francisco, California, United States

An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments.

$299+/month
23
Freshmarketer
San Mateo, California, United States

A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns.

Free$18+/month
24
Webtrends Optimize
Egham, United Kingdom

An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Free tier$179+/month
25
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year

👉 See Also

🗃️ About This Data