Adobe Target

Adobe, San Jose, California, United States

Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

According to our data, Adobe Target ranks 11th among the A/B testing tools we track.
It has 3% of the A/B testing market share and is detected on 0.05% of all websites.

It is especially popular in the United States, appearing on 0.08% of all websites in the country.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Adobe Target is a commercial product priced at $50,000 per year.

$50,000/year

📊 Rankings and Market Share

🏆 Adobe Target Awards

⚡ Sites Using Adobe Target

We have data on 2,121 websites that use the Adobe Target A/B testing tool. Here is a list of some of the top ranked ones.

The highest rated site using Adobe Target is linkedin.com.

#WebsiteRankCountryLanguage
1 linkedin.com #9 United States English
2 nhs.uk #184 United Kingdom English
3 sap.com #196 Germany English
4 foxnews.com #254 United States English
5 cisco.com #257 United States American English
6 bankofamerica.com #284 American English
7 marriott.com #320 United States American English
8 ups.com #340 English
9 hp.com #380 United States American English
10 costco.com #410 United States American English
11 twilio.com #488 United States English
12 f5.com #981 United States American English
13 sky.com #996 United Kingdom British English
14 att.com #1,017 United States English
15 box.com #1,082 United States English
16 aws.amazon.com United States American English
17 fedex.com #1,150 English
18 capitalone.com #1,164 United States English
19 mcafee.com #1,185 United States American English
20 kaiserpermanente.org #1,225 United States American English

📈 Usage Statistics

Most of the sites that use Adobe Target:

Most of the sites using Adobe Target are from the United States, the United Kingdom, and Germany.

  • United States 32.1%
  • United Kingdom 7%
  • Germany 5.1%
  • Australia 5%
  • Spain 4.1%
  • Netherlands 3.6%
  • Canada 2.9%
  • Switzerland 2.4%
  • France 1.9%
  • Other 35.9%

Most Adobe Target users speak English, Spanish, or German.

  • English 66.7%
  • Spanish 5.9%
  • German 5.4%
  • Dutch 2.9%
  • French 2.4%
  • Chinese 1.6%
  • Portuguese 1.5%
  • Danish 1.3%
  • Italian 1.2%
  • Other 11.1%

The Adobe Target A/B testing tool is especially popular on .com top-level domains.

  • .com 47.2%
  • .com.au 3.4%
  • .co.uk 3.3%
  • .de 3.1%
  • .ca 2.4%
  • .org 2.2%
  • .nl 2%
  • .es 1.5%
  • .ch 1.4%
  • Other 33.5%

The primary market segments for websites utilizing Adobe Target include business, finance and banking, and marketing and merchandising.

  • Business 27.3%
  • Finance/Banking 16%
  • Marketing/Merchandising 8.3%
  • Health 7.1%
  • Online Shopping 6.6%
  • Travel 5.5%
  • Software/Hardware 4.3%
  • Internet Services 3.3%
  • Sports 3.2%
  • Other 18.4%

🕵️ Similar Technologies

These are some of the best Adobe Target alternatives.

RankName
12
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
19
Webflow Optimize
San Francisco, California, United States

An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments.

$299+/month
20
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
21
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
34
Webtrends Optimize
Egham, United Kingdom

An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Free tier$179+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Adobe Target?

Adobe Target is owned by Adobe Inc., headquartered in San Jose, California, United States.

Can I use Adobe Target for free?

No, Adobe Target is a paid solution.

What is the price of Adobe Target?

It costs $50,000 per year.

Which country uses Adobe Target the most?

The majority of Adobe Target users are from the United States.

Who uses Adobe Target?

According to our data, Adobe Target is used on thousands of sites, including such established ones as linkedin.com, nhs.uk, and sap.com.

Is Adobe Target used on government websites?

In total, we found Adobe Target on 7 government sites in the United States.

Do academic institutions use Adobe Target?

Yes. Overall, we know of 4 academic websites in the United States that use Adobe Target.

How does Adobe Target compare to the competition?

Adobe Target is a moderately popular A/B testing tool, ranking ahead of 36 other A/B testing tools we track.

What are the alternatives to Adobe Target?

Alternatives and possible competitors to Adobe Target may include AB Tasty, Webflow Optimize, and Kameleoon.

👉 See Also

🗃️ About This Data