Adobe Target

Adobe, San Jose, California, United States

Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

According to our data, Adobe Target ranks 11th among the A/B testing tools we track.
It has 3.2% of the A/B testing market share and is detected on 0.05% of all websites.

Statistics based on 3.4M+ analyzed websites. About this data

💸 Pricing

Adobe Target is a commercial product priced at $50,000 per year.

$50,000/year

📊 Rankings and Market Share

🏆 Adobe Target Awards

⚡ Sites Using Adobe Target

We have data on 1,864 websites that use the Adobe Target A/B testing tool. Here is a list of some of the top ranked ones.

The highest rated site using Adobe Target is linkedin.com.

#WebsiteRankCountryLanguage
1 linkedin.com #9 United States English
2 cisco.com #89 United States American English
3 foxnews.com #201 United States English
4 bankofamerica.com #280 American English
5 hp.com #300 United States American English
6 costco.com #333 American English
7 ups.com #337 English
8 nhs.uk #387 United Kingdom English
9 marriott.com #398 American English
10 sap.com #455 Germany English
11 jcpenney.com #522 United States English
12 audible.com #543 United States American English
13 capitalone.com #1,048 United States English
14 sky.com #1,053 United Kingdom British English
15 fedex.com #1,081 United States English
16 avast.com #1,122 United States American English
17 aws.amazon.com United States American English
18 athenahealth.com #1,235 United States American English
19 kaiserpermanente.org #1,282 American English
20 eset.com #1,333 United States American English

📈 Usage Statistics

Most of the sites that use Adobe Target:

Most of the sites using Adobe Target are from the United States and the United Kingdom.

  • United States 32.5%
  • United Kingdom 7.5%
  • Germany 4.8%
  • Australia 4.4%
  • Spain 4.2%
  • Netherlands 3.6%
  • Canada 3.4%
  • Switzerland 2.7%
  • Austria 1.7%
  • Other 35.2%

Most Adobe Target users speak English, Spanish, or German.

  • English 66.8%
  • Spanish 6.2%
  • German 4.9%
  • Dutch 2.9%
  • French 2.5%
  • Chinese 1.5%
  • Portuguese 1.5%
  • Italian 1.4%
  • Danish 1.2%
  • Other 11.1%

The Adobe Target A/B testing tool is especially popular on .com top-level domains.

  • .com 47.4%
  • .co.uk 3.4%
  • .com.au 3%
  • .de 2.8%
  • .ca 2.7%
  • .org 2%
  • .nl 1.9%
  • .es 1.7%
  • .ch 1.3%
  • Other 33.8%

The primary market segments for websites utilizing Adobe Target include business, finance and banking, and marketing and merchandising.

  • Business 26.6%
  • Finance/Banking 15.2%
  • Marketing/Merchandising 7.8%
  • Health 7.5%
  • Online Shopping 7.1%
  • Travel 5.3%
  • Software/Hardware 4.8%
  • Internet Services 3.2%
  • Motor Vehicles 3%
  • Other 19.5%

🕵️ Similar Technologies

These are some of the best Adobe Target alternatives.

RankName
11
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
20
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
22
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
23
Webflow Optimize
San Francisco, California, United States

An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments.

$299+/month
33
Webtrends Optimize
Egham, United Kingdom

An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Free tier$179+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Adobe Target?

Adobe Target is owned by Adobe Inc., headquartered in San Jose, California, United States.

Can I use Adobe Target for free?

No, Adobe Target is a paid solution.

What is the price of Adobe Target?

It costs $50,000 per year.

Which country uses Adobe Target the most?

The majority of Adobe Target users are from the United States.

Who uses Adobe Target?

According to our data, Adobe Target is used on over a thousand sites, including such established ones as linkedin.com, cisco.com, and foxnews.com.

Is Adobe Target used on government websites?

In total, we found Adobe Target on 7 government sites in the United States.

Do academic institutions use Adobe Target?

Yes. Overall, we know of 3 academic websites in the United States that use Adobe Target.

How does Adobe Target compare to the competition?

Adobe Target is a moderately popular A/B testing tool, ranking ahead of 36 other A/B testing tools we track.

What are the alternatives to Adobe Target?

Alternatives and possible competitors to Adobe Target may include AB Tasty, Kameleoon, and Dynamic Yield.

👉 See Also

🗃️ About This Data