⚡ Personalization Software in the Netherlands

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, personalization software is used on 2.8% of websites from the Netherlands.

Statistics based on 97K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in the Netherlands in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 28.1%, followed by VWO with 27.1% and ActiveCampaign with 22%.

Adobe Experience Platform 28.1%
VWO 27.1%
ActiveCampaign 22%
Salesforce Marketing Cloud 4.5%
BlueConic 3.9%
Dotdigital 3.4%
Bloomreach 3.2%
Optimizely 2.8%
Clerk.io 2.4%
Adobe Target 2.1%
SiteSpect 2%
AB Tasty 1.5%
Acquia 1.3%
Kameleoon 1.1%
Coveo 1%

🚀 Highlights

Here is a list of the top solutions that is more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. ActiveCampaign ^(-1)
5. BlueConic ^(-14)
6. Dotdigital ^(-1)
7. Bloomreach ^(-8)
9. Clerk.io ^(-14)
11. SiteSpect ^(-40)
14. Kameleoon ^(-6)
15. Coveo ^(-9)
17. Insider ^(-8)
18. Dynamic Yield ^(-8)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 57 personalization software solutions used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	28.1%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	27.1%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	22%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.5%
5	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	3.9%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	3.4%
7	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	3.2%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.8%
9	Clerk.io Copenhagen, Denmark An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations. $119+/month	2.4%
10	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.1%
11	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	2%
12	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.5%
13	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.3%
14	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.1%
15	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1%
16	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1%
17	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.8%
18	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.8%
19	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.8%
20	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	0.7%
21	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.6%
22	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	0.6%
23	Segmentify Istanbul, Turkey A customer engagement platform that enables brands to provide personalized, omnichannel customer experiences in real time. €149+/month	0.6%
24	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.6%
25	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.5%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 97,203 websites from the Netherlands.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 57 were detected on websites from the Netherlands.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.