⚡ Personalization Software in Belgium

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Belgium is a Western European country with a population of over 12 million people.

According to our research, personalization software is used on 2.6% of websites from Belgium.

Statistics based on 28K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Belgium in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 29.2%, followed by VWO with 18.5% and Salesforce Marketing Cloud with 12.3%.

Adobe Experience Platform 29.2%
VWO 18.5%
Salesforce Marketing Cloud 12.3%
ActiveCampaign 11.6%
Optimizely 5.2%
Emarsys 3.7%
AB Tasty 3.6%
Adobe Target 3.5%
BlueConic 3.3%
Kameleoon 3.1%
Acquia 2.8%
Dotdigital 2.7%
Bloomreach 2.5%
Monetate 1.6%
Coveo 1.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in Belgium than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Emarsys ^(-12)
7. AB Tasty ^(-4)
9. BlueConic ^(-10)
10. Kameleoon ^(-11)
13. Bloomreach ^(-3)
14. Monetate ^(-21)
15. Coveo ^(-8)
17. Omniconvert ^(-24)
18. Dynamic Yield ^(-7)
19. Braze ^(-3)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 46 personalization software solutions used on sites from Belgium, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	29.2%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	18.5%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	12.3%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	11.6%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.2%
6	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	3.7%
7	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.6%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.5%
9	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	3.3%
10	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.1%
11	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.8%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.7%
13	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	2.5%
14	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.6%
15	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.3%
16	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	1.3%
17	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	1.2%
18	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.1%
19	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.9%
20	Clerk.io Copenhagen, Denmark An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations. $119+/month	0.9%
21	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.9%
22	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.8%
23	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.8%
24	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.7%
25	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.5%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 28,510 websites from Belgium.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 46 were detected on websites from Belgium.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.