VWO
VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.
It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.
According to our data, VWO ranks 17th among the web analytics tools we track.
It has 0.7% of the web analytics market share and is present on 0.3% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Visual Website Optimizer
- 🔌 Add-Ons
- </> Source code
wordpress.org
GitHub💸 Pricing
VWO is a commercial product priced starting at $2,064 per year with a free 30-day trial available.
📊 Rankings and Market Share
- Analytics
- Rank: 17
- Market share: 0.7%
- A/B Testing
- Rank: 1
- Market share: 19%
- Personalization
- Rank: 2
- Market share: 15%
- Feature Management
- Rank: 1
- Market share: 46%
🏆 VWO Awards
- 🥇 Most popular in the United States in the Feature Management category.
- 🥇 Most popular in the United Kingdom in the Feature Management category.
- 🥇 Most popular in the United Kingdom in the A/B Testing category.
- 🥇 Most popular in the Netherlands in the Feature Management category.
- 🥇 Most popular in the Netherlands in the A/B Testing category.
- 🥇 Most popular in Germany in the Feature Management category.
- 🥇 Most popular in Germany in the A/B Testing category.
- 🥇 Most popular in Australia in the Feature Management category.
- 🥇 Most popular in Canada in the Feature Management category.
- 🥇 Most popular in Spain in the Feature Management category.
⚡ Sites Using VWO
We have data on 11,006 websites that use the VWO web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using VWO is merriam-webster.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #143 | English | ||
| 2 | #248 | United States | English | |
| 3 | #319 | United States | English | |
| 4 | #409 | Japan | Japanese | |
| 5 | #424 | India | English | |
| 6 | #669 | English | ||
| 7 | #699 | English | ||
| 8 | #751 | Japan | Japanese | |
| 9 | #1,033 | English | ||
| 10 | #1,168 | English | ||
| 11 | #1,334 | American English | ||
| 12 | #1,424 | United States | English | |
| 13 | #1,465 | United States | American English | |
| 14 | #1,556 | United States | American English | |
| 15 | #1,679 | English | ||
| 16 | #1,701 | United States | American English | |
| 17 |  tiendanube.com |
#1,702 | United States | Spanish |
| 18 | #1,762 | United States | American English | |
| 19 | #1,773 | Switzerland | German | |
| 20 | #1,842 | Canada | American English |
📈 Usage Statistics
Most of the sites that use VWO:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using VWO are from the United States, the United Kingdom, and the Netherlands.
- United States 33.3%
- United Kingdom 11.3%
- Netherlands 8.6%
- Germany 4.4%
- Australia 3.9%
- Canada 2.8%
- Spain 2.7%
- Brazil 2.6%
- France 2.2%
- Other 28.2%
Most VWO users speak English, Dutch, or Spanish.
- English 70.1%
- Dutch 6%
- Spanish 4.3%
- German 3.4%
- Portuguese 2.5%
- French 1.9%
- Japanese 1.7%
- Italian 1%
- Polish 0.9%
- Other 8.2%
The VWO web analytics tool is especially popular on .com top-level domains.
- .com 56.2%
- .nl 4.7%
- .co.uk 3.9%
- .org 3.5%
- .de 2.2%
- .com.au 2.2%
- .com.br 1.6%
- .io 1.2%
- .net 1.1%
- Other 23.4%
The primary market segments for websites utilizing VWO include business, online shopping, and marketing and merchandising.
- Business 20.9%
- Online Shopping 13.7%
- Marketing/Merchandising 11.3%
- Internet Services 6.3%
- Education/Reference 6.1%
- Software/Hardware 4.7%
- Health 4.2%
- Finance/Banking 3.5%
- Travel 3.5%
- Other 25.8%
🕵️ Similar Technologies
These are some of the best VWO alternatives.
Crazy Egg🆚 Compare Alternatives
Compare VWO to…
- 🕵️ Similar tools
- ⭐ Market leaders
- 💡 Featured alternatives
- 🔎 All options
Google Analytics
Adobe Experience Platform
Cloudflare Web Analytics
Jetpack Stats
Microsoft Clarity💬 Frequently Asked Questions
What is the company behind VWO?
VWO is owned by Wingify Software Pvt. Ltd., headquartered in Delhi, India.
Does VWO offer a free plan?
No, VWO is a paid solution.
How much does it cost?
VWO is priced from $2,064 per year for the VWO Insights plan.
Can I try VWO for free?
Yes, you can try VWO for free for 30 days and test all of its features.
Which country uses VWO the most?
The majority of VWO users are from the United States.
Who uses VWO?
According to our data, VWO is used on thousands of sites, including such established ones as merriam-webster.com,
fortune.com, and
swagbucks.com.
Is VWO used on government websites?
In total, we found VWO on 4 government sites in the United States.
Do academic institutions use VWO?
Yes. Overall, we know of 89 academic websites in the United States that use VWO.
How does VWO stack up against its competitors?
VWO is a fairly popular web analytics tool, ranking ahead of 174 other web analytics tools we track.
What are the alternatives to VWO?
Alternatives and possible competitors to VWO may include Inspectlet,
Statcounter, and 
Lucky Orange.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.