⚡ Analytics in the Netherlands

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our statistics, web analytics tools are used on 42.9% of websites from the Netherlands.

Statistics based on 97K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the Netherlands in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.9% share.
It is followed by Jetpack Stats with 6.5% and Cloudflare Web Analytics with 6.5%.

Google Analytics 75.9%
Jetpack Stats 6.5%
Cloudflare Web Analytics 6.5%
Hotjar 6.4%
Matomo 4.2%
Microsoft Clarity 3.6%
MonsterInsights 3.5%
HubSpot Analytics 2.6%
Leadinfo 2%
VWO 1.8%
Adobe Analytics 1.7%
Yandex.Metrica 1.5%
Statcounter 1.3%
51.LA 1.3%
Plausible 1.1%

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Jetpack Stats ^(-1)
4. Hotjar ^(-3)
7. MonsterInsights ^(-1)
8. HubSpot Analytics ^(-1)
9. Leadinfo ^(-50)
10. VWO ^(-7)
11. Adobe Analytics ^(-3)
14. 51.LA ^(-1)
15. Plausible ^(-4)
17. Piwik PRO ^(-26)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 151 web analytics tools used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	75.9%
2	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.5%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	6.5%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.4%
5	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	4.2%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.6%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.5%
8	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.6%
9	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	2%
10	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.8%
11	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1.7%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.5%
13	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.3%
14	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	1.3%
15	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	1.1%
16	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	1.1%
17	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.8%
18	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	0.5%
19	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.5%
20	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.5%
21	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
22	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.4%
23	W3Counter Cary, North Carolina, United States Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations. Free$5+/month	0.4%
24	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.3%
25	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 97,812 websites from the Netherlands.
We currently track the presence of 191 web analytics tools across the web.
Of these, 151 were detected on websites from the Netherlands.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.