⚑ Analytics in the Netherlands

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our statistics, web analytics tools are used on 44.1% of websites from the Netherlands.

Statistics based on 104K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the Netherlands in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 70.8% share.
It is followed by Cloudflare Web Analytics with 12.3% and Hotjar with 7%.

πŸš€ Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 152 web analytics tools used on sites from the Netherlands, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
4
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
5
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
6
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
7
HubSpot Analytics
Cambridge, Massachusetts, United States

A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.

Free$10+/seat/month
8
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
9
Leadinfo
Capelle aan den IJssel, Netherlands

A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects.

$107+/month
10
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option.

FreeOpen source$9+/month
11
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
12
Adobe Analytics
San Jose, California, United States

An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties.

$37,500+/year
13
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
14
LiveInternet
Moscow, Russia

A Russian web analytics and website rating service.

Free
15
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
16
Piwik PRO
WrocΕ‚aw, Poland

A commercial Matomo fork with enterprise-level support and premium features.

Free€10,995+/year
17
51.LA
Guangzhou, China

A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites.

Free$$$
18
Ahrefs Web Analytics
Singapore

A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time.

Free$99+/month
19
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
20
Leadfeeder
Karlsruhe, Germany

A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic.

Free$113+/month
21
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
22
Triple Whale
Columbus, Ohio, United States

A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data.

Free$549+/month
23
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$49+/year
24
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
25
Clicky
Milwaukie, Oregon, United States

A cloud-based, privacy-friendly, GDPR-compliant website analytics.

Free$9.99+/month

πŸ‘‰ See Also

πŸ—ƒοΈ About This Data