Plausible
Plausible is a lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.
It provides real-time dashboards, goal and campaign tracking, and ecommerce revenue metrics, uses a script under 1 KB, collects no cookies or personal data, is compliant with GDPR and CCPA, and integrates with 
Google Search Console.
According to our data, Plausible ranks 19th among the web analytics tools we track.
It has 0.7% of the web analytics market share and is detected on 0.3% of all websites.
- 🏠 Website
- 🔗 Links
- </> Source code
GitHub💸 Pricing
Plausible is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 19
- Market share: 0.7%
🏆 Plausible Awards
- 🥈 Second most popular in the Faroe Islands in the Analytics category.
- ⭐ 4th most popular in Bangladesh in the Analytics category.
- ⭐ 4th most popular in Liechtenstein in the Analytics category.
- ⭐ 6th most popular in Estonia in the Analytics category.
- ⭐ 6th most popular in Iceland in the Analytics category.
- ⭐ 7th most popular in Norway in the Analytics category.
- ⭐ 9th most popular in France in the Analytics category.
- ⭐ 9th most popular in Switzerland in the Analytics category.
- ⭐ 9th most popular in Denmark in the Analytics category.
- ⭐ 9th most popular in Austria in the Analytics category.
⚡ Sites Using Plausible
We have data on 10,659 websites that use the Plausible web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Plausible is merriam-webster.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #143 | English | ||
| 2 |  huggingface.co |
#265 | English | |
| 3 | #844 | India | English | |
| 4 | #933 | American English | ||
| 5 | #1,137 | Canada | English | |
| 6 | #1,424 | United States | English | |
| 7 | #1,448 | Ukraine | Ukrainian | |
| 8 |  hcaptcha.com |
#1,583 | English | |
| 9 | #1,785 | English | ||
| 10 | #1,788 | Indonesia | Malay | |
| 11 | #1,938 | United States | English | |
| 12 | #2,486 | United States | English | |
| 13 | #2,812 | English | ||
| 14 | #2,816 | France | French | |
| 15 | #3,577 | Spain | Spanish | |
| 16 | #3,915 | Italy | Italian | |
| 17 | #3,921 | United Kingdom | British English | |
| 18 | #4,036 | Australia | Australian English | |
| 19 | #4,254 | Italy | Italian | |
| 20 | #4,486 | Netherlands | Indonesian |
📈 Usage Statistics
Most of the sites that use Plausible:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Plausible are from the United States, Germany, and the United Kingdom.
- United States 18%
- Germany 11.7%
- United Kingdom 10.1%
- France 7.9%
- Netherlands 5.8%
- Italy 2.9%
- Norway 2.9%
- Switzerland 2.9%
- Denmark 2.8%
- Other 35%
Most Plausible users speak English, German, or French.
- English 61%
- German 8.9%
- French 6.1%
- Dutch 3.6%
- Spanish 2.2%
- Italian 2.2%
- Portuguese 2.1%
- Danish 1.8%
- Bangla 1.4%
- Other 10.7%
The Plausible web analytics tool is especially popular on .com, .org, and .de top-level domains.
- .com 38.4%
- .org 7.3%
- .de 5.4%
- .net 2.9%
- .io 2.7%
- .nl 2.7%
- .fr 2.6%
- .co.uk 2.4%
- .no 2%
- Other 33.6%
The primary market segments for websites utilizing Plausible include business, blogs and wiki, and Internet services.
- Business 16.8%
- Blogs/Wiki 9.4%
- Internet Services 7.9%
- Marketing/Merchandising 7.6%
- Education/Reference 6%
- Software/Hardware 5.5%
- General News 4.3%
- Online Shopping 4.2%
- Travel 3.4%
- Other 34.9%
🕵️ Similar Technologies
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Microsoft Clarity💬 Frequently Asked Questions
Where is Plausible's headquarters?
Plausible is located in Tartu, Estonia.
Can I use Plausible for free?
Yes, there is a free version with limited functionality.
How much does it cost?
Plausible is priced from $9 per month for the Up to 10K PV/month plan.
Which country uses Plausible the most?
The majority of Plausible users are from the United States.
Who uses Plausible?
According to our data, Plausible is used on thousands of sites, including such established ones as merriam-webster.com,
huggingface.co, and screener.in.
Do academic institutions use Plausible?
Yes. Overall, we know of 5 academic websites in the United States that use Plausible.
How does Plausible compare to its competitors?
Plausible is a fairly popular web analytics tool, ranking ahead of 172 other web analytics tools we track.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,477,310 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.