⚡ Analytics in Estonia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our statistics, web analytics tools are used on 48.7% of websites from Estonia.

Statistics based on 5K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Estonia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 76.9% share.
It is followed by Cloudflare Web Analytics with 13.1% and Yandex.Metrica with 6.3%.

Google Analytics 76.9%
Cloudflare Web Analytics 13.1%
Yandex.Metrica 6.3%
Hotjar 5.7%
Jetpack Stats 5.4%
Plausible 5.2%
MonsterInsights 4.7%
Matomo 3.3%
Microsoft Clarity 2.9%
LiveInternet 1.9%
HubSpot Analytics 1.2%
Piano 1.1%
Leadfeeder 1%
Adobe Analytics 1%
Statcounter 0.8%

🚀 Highlights

Here is a list of the top tools that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Yandex.Metrica ^(-1)
4. Hotjar ^(-3)
6. Plausible ^(-13)
7. MonsterInsights ^(-1)
10. LiveInternet ^(-1)
12. Piano ^(-43)
13. Leadfeeder ^(-20)
16. Mouseflow ^(-19)
17. Top.Mail.Ru ^(-3)
19. Sape Counter ^(-13)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 75 web analytics tools used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	76.9%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	13.1%
3	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	6.3%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.7%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.4%
6	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	5.2%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	4.7%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	3.3%
9	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.9%
10	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	1.9%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1.2%
12	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	1.1%
13	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	1%
14	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.8%
16	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.6%
17	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	0.5%
18	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
19	Sape Counter Moscow, Russia A visitor counter from the Russian link building platform Sape. Free	0.5%
20	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.4%
21	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.3%
22	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.3%
23	Rambler Counter Moscow, Russia A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic. Free	0.3%
24	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%
25	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,307 websites from Estonia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 75 were detected on websites from Estonia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.