Yandex.Metrica
Yandex, Moscow, RussiaYandex Metrica is a free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.
It provides real-time reports, click and scroll heatmaps that visualize where users interact on pages, session replay recordings of individual visits, goal and funnel tracking, form analytics, and audience segmentation.
According to our data, Yandex.Metrica is the 5th most popular web analytics tool on the web.
It has 4.5% of the web analytics market share and is present on 2.2% of all websites.
It appears on 57.8% of all websites in Russia, 53.2% in Belarus, and 41.2% in Kazakhstan.
- π Website
- π Links
WikipediaπΈ Pricing
Yandex.Metrica is available in both free and paid versions.
π Rankings and Market Share
- Analytics
- Rank: 5
- Market share: 4.5%
π Yandex.Metrica Awards
- π₯ Most popular in Russia in the Analytics category.
- π₯ Most popular in Belarus in the Analytics category.
- π₯ Most popular in Kazakhstan in the Analytics category.
- π₯ Most popular in Uzbekistan in the Analytics category.
- π₯ Second most popular in Moldova in the Analytics category.
- π₯ Second most popular in Kyrgyzstan in the Analytics category.
- π₯ Second most popular in Tajikistan in the Analytics category.
- π₯ Third most popular in Turkey in the Analytics category.
- π₯ Third most popular in Ukraine in the Analytics category.
- π₯ Third most popular in Azerbaijan in the Analytics category.
β‘ Sites Using Yandex.Metrica
We have data on 89,951 websites that use the Yandex.Metrica web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Yandex.Metrica is mail.ru.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #119 | Russia | Russian | |
| 2 |  vk.ru |
#154 | Russia | English |
| 3 |  avito.ru |
#217 | Russia | Russian |
| 4 | #247 | Turkey | Turkish | |
| 5 | yandex.com |
#256 | Russia | English |
| 6 |  ok.ru |
#269 | Russia | English |
| 7 | #366 | Russia | Russian | |
| 8 |  max.ru |
#384 | Russia | Russian |
| 9 | #425 | Netherlands | English | |
| 10 | #436 | English | ||
| 11 | #468 | Russia | Russian | |
| 12 | #596 | Russia | Russian | |
| 13 | #668 | Russia | Russian | |
| 14 | #677 | Russia | Russian | |
| 15 | #727 | Russia | English | |
| 16 | #729 | Netherlands | English | |
| 17 | #757 | English | ||
| 18 | #770 | Japan | Japanese | |
| 19 | #777 | Czechia | English | |
| 20 | #782 | Russia | English |
π Usage Statistics
Most of the sites that use Yandex.Metrica:
- are located in Russia
- have content in Russian
- use the .ru domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Yandex.Metrica are from Russia.
- Russia 77.9%
- Belarus 4.4%
- Turkey 3%
- Kazakhstan 2.5%
- Ukraine 1.6%
- United States 1%
- Netherlands 0.9%
- Uzbekistan 0.8%
- Germany 0.5%
- Other 7.4%
Most Yandex.Metrica users speak Russian or English.
- Russian 82.7%
- English 9.6%
- Turkish 2.7%
- Spanish 0.5%
- Ukrainian 0.5%
- French 0.3%
- Polish 0.3%
- Bulgarian 0.3%
- German 0.3%
- Other 2.8%
The Yandex.Metrica web analytics tool is especially popular on .ru and .com top-level domains.
- .ru 61.2%
- .com 12.9%
- .by 3.8%
- .kz 2.1%
- .net 1.8%
- .org 1.5%
- .su 1.1%
- .ΡΡ 0.9%
- .info 0.9%
- Other 13.8%
The primary market segments for websites utilizing Yandex.Metrica include marketing and merchandising, business, and blogs and wiki.
- Marketing/Merchandising 15.1%
- Business 13.3%
- Blogs/Wiki 6.6%
- Education/Reference 6.3%
- Online Shopping 5.7%
- Internet Services 5.4%
- General News 4.9%
- Entertainment 4.2%
- Travel 3%
- Other 35.5%
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π¬ Frequently Asked Questions
What is the company behind Yandex.Metrica?
Yandex.Metrica is owned by Yandex LLC, headquartered in Moscow, Russia.
Can I use Yandex.Metrica for free?
Yes, there is a free version with limited functionality.
How much does Yandex.Metrica cost?
The pricing for Yandex.Metrica starts at 300,000 RUB per month.
Which country uses Yandex.Metrica the most?
The majority of Yandex.Metrica users are from Russia.
Who uses Yandex.Metrica?
Is Yandex.Metrica used on government websites?
Yes, for example, it is used by meb.gov.tr.
Do academic institutions use Yandex.Metrica?
Yes. In total, we know of 6 academic websites in the United States that use Yandex.Metrica.
How does Yandex.Metrica stack up against the competition?
Yandex.Metrica is a very popular web analytics tool, second only to 4 other web analytics tools we track.
What are the alternatives to Yandex.Metrica?
Alternatives and possible competitors to Yandex.Metrica may include LiveInternet, Top.Mail.Ru, and Sape Counter.
π See Also
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.