⚡ Analytics in Azerbaijan

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Azerbaijan is a Western Asian country with a population of over 10 million people.

According to our statistics, web analytics tools are used on 50.8% of websites from Azerbaijan.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Azerbaijan in 2026, based on market share.

The most popular is Google Analytics with a substantial share of 73.2%, followed by Cloudflare Web Analytics with 37% and Yandex.Metrica with 19.9%.

Google Analytics 73.2%
Cloudflare Web Analytics 37%
Yandex.Metrica 19.9%
LiveInternet 15.6%
Microsoft Clarity 2.4%
Matomo 1.8%
Top.Mail.Ru 1.6%
Jetpack Stats 1.6%
Hotjar 1.5%
MonsterInsights 0.7%
HubSpot Analytics 0.6%
Statcounter 0.5%
Flag Counter 0.5%
Sape Counter 0.3%
Rambler Counter 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Azerbaijan than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Yandex.Metrica ^(-1)
4. LiveInternet ^(-7)
5. Microsoft Clarity ^(-1)
7. Top.Mail.Ru ^(-13)
12. Statcounter ^(-1)
13. Flag Counter ^(-63)
14. Sape Counter ^(-18)
15. Rambler Counter ^(-25)
16. AppsFlyer ^(-30)
17. Ahrefs Web Analytics ^(-10)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 41 web analytics tools used on sites from Azerbaijan, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.2%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	37%
3	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	19.9%
4	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	15.6%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.4%
6	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.8%
7	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	1.6%
8	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	1.6%
9	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.5%
10	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	0.7%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.6%
12	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.5%
13	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.5%
14	Sape Counter Moscow, Russia A visitor counter from the Russian link building platform Sape. Free	0.3%
15	Rambler Counter Moscow, Russia A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic. Free	0.3%
16	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.3%
17	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.2%
18	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%
19	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	0.2%
20	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	0.2%
21	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.2%
22	Free Visitor Counters Free hit counter widgets available without registration. Free	0.08%
23	Woopra San Francisco, California, United States A customer journey and product analytics platform for marketing, sales and support teams. Free$49+/month	0.08%
24	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.08%
25	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	0.08%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,353 websites from Azerbaijan.
We currently track the presence of 191 web analytics tools across the web.
Of these, 41 were detected on websites from Azerbaijan.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.