Hotjar
Hotjar Ltd., St. Julian's, MaltaHotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
According to our data, Hotjar is the 7th most popular web analytics tool on the web.
It has 3.6% of the web analytics market share and is detected on 1.8% of all websites.
- π Website
- π Links
- </> Source code
GitHubπΈ Pricing
Hotjar is available in both free and paid versions.
(7K+ sessions) $49+/month
(1M+ sessions) Custom
π Rankings and Market Share
- Analytics
- Rank: 7
- Market share: 3.6%
- Conversion Optimization
- Rank: 1
- Market share: 46.2%
- Feedback
- Rank: 2
- Market share: 10.8%
π Hotjar Awards
- π₯ Most popular in the United States in the Conversion Optimization category.
- π₯ Most popular in the United Kingdom in the Conversion Optimization category.
- π₯ Most popular in the Netherlands in the Conversion Optimization category.
- π₯ Most popular in Australia in the Conversion Optimization category.
- π₯ Most popular in Germany in the Conversion Optimization category.
- π₯ Most popular in Brazil in the Conversion Optimization category.
- π₯ Most popular in France in the Conversion Optimization category.
- π₯ Most popular in Poland in the Conversion Optimization category.
- π₯ Most popular in Canada in the Conversion Optimization category.
- π₯ Most popular in Spain in the Conversion Optimization category.
β‘ Sites Using Hotjar
We have data on 69,861 websites that use the Hotjar web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Hotjar is 
spotify.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | spotify.com |
#22 | Sweden | English |
| 2 | #88 | English | ||
| 3 |  uber.com |
#117 | United States | English |
| 4 |  surveymonkey.com |
#136 | United States | American English |
| 5 | #163 | Brazil | Brazilian Portuguese | |
| 6 |  notion.com |
#186 | United States | American English |
| 7 | #231 | United Kingdom | American English | |
| 8 | #237 | English | ||
| 9 |  hubspot.com |
#289 | United States | English |
| 10 | #292 | English | ||
| 11 |  trendyol.com |
#301 | Turkey | Turkish |
| 12 | #319 | United States | English | |
| 13 |  mercadolibre.com.ar |
#322 | Uruguay | Spanish |
| 14 | #331 | Argentina | Mexican Spanish | |
| 15 | #342 | United States | English | |
| 16 | open.spotify.com |
Sweden | English | |
| 17 | #406 | Poland | Polish | |
| 18 | #438 | English | ||
| 19 | #456 | English | ||
| 20 | #484 | American English |
π Usage Statistics
Most of the sites that use Hotjar:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Hotjar are from the United States, the United Kingdom, and the Netherlands.
- United States 24.2%
- United Kingdom 11.4%
- Netherlands 5.3%
- Australia 4.9%
- Germany 4.1%
- Brazil 3.4%
- France 3.2%
- Poland 3%
- Canada 2.9%
- Other 37.6%
Most Hotjar users speak English, Spanish, or Dutch.
- English 62.7%
- Spanish 5.6%
- Dutch 4.2%
- German 3.8%
- French 3.4%
- Portuguese 3.3%
- Polish 2.3%
- Italian 1.9%
- Czech 1.1%
- Other 11.7%
The Hotjar web analytics tool is especially popular on .com top-level domains.
- .com 46.7%
- .co.uk 4.3%
- .org 4%
- .nl 3.2%
- .com.au 2.9%
- .de 2.2%
- .com.br 2.2%
- .pl 1.8%
- .it 1.3%
- Other 31.4%
The primary market segments for websites utilizing Hotjar include business, online shopping, and marketing and merchandising.
- Business 21.8%
- Online Shopping 14.9%
- Marketing/Merchandising 11.7%
- Internet Services 5.5%
- Education/Reference 5.2%
- Travel 4.2%
- Fashion/Beauty 3.8%
- Health 3.7%
- Finance/Banking 3.2%
- Other 26%
π΅οΈ Similar Technologies
These are some of the best Hotjar alternatives.
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π¬ Frequently Asked Questions
What is the company behind Hotjar?
Hotjar is owned by Hotjar Ltd., headquartered in St. Julian's, Malta.
Can I use Hotjar for free?
Yes, there is a free version with limited functionality.
How much does Hotjar cost?
Hotjar is priced from $49 per month for the Growth plan.
Does Hotjar offer a free trial?
Yes, you can try Hotjar for free for 15 days and evaluate whether it fits your needs.
Which country uses Hotjar the most?
The majority of Hotjar users are from the United States.
Who uses Hotjar?
According to our data, Hotjar is used on thousands of sites, including such established ones as spotify.com, who.int, and
uber.com.
Is Hotjar used on government websites?
Overall, we found Hotjar on 32 government sites in the United States.
Do academic institutions use Hotjar?
Yes, quite a few! In total, we know of 204 academic websites in the United States that use Hotjar.
How does Hotjar compare to its competitors?
Hotjar is a very popular web analytics tool, second only to 6 other web analytics tools we track.
What are the alternatives to Hotjar?
Alternatives and possible competitors to Hotjar may include 
Crazy Egg, 
Microsoft Clarity, and 
Mouseflow.
π See Also
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,816,780 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.