⚡ Conversion Optimization in Brazil
Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.
Brazil is a South American country with a population of around 217 million people.
According to our research, conversion optimization tools are used on 3.8% of websites from Brazil.
⭐ Most Popular in 2026
The following chart shows the top conversion optimization tools in Brazil in 2026, based on market share.
The most popular is Hotjar, which dominates the market with an overwhelming 70.5% share.
It is followed by VWO with 10.2% and
Crazy Egg with 4.1%.
🚀 Highlights
Here is a list of the top tools that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
Mouseflow (-3)
- 5.
Contentsquare (-1)
- 6.
Poptin (-4)
- 8.
GetSiteControl (-7)
- 9.
Zoho PageSense (-3) - 12.
Boxzilla (-10)
- 13.
Hello Bar (-10)
- 15.
Green Popups (-12) - 16.
Popupsmart (-15)
- 17.
Icegram Engage (-19)
✨ Best Conversion Optimization Tools
Below is a more detailed list of the top 25 of the 50 conversion optimization tools used on sites from Brazil, ranked by their market share.
👉 See Also
- 🌎 Conversion Optimization in other countries
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 76,160 websites from Brazil.
- We currently track the presence of 70 conversion optimization tools across the web.
- Of these, 50 were detected on websites from Brazil.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.





