⚡ Conversion Optimization in Brazil

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

Brazil is a South American country with a population of around 217 million people.

According to our research, conversion optimization tools are used on 2.3% of websites from Brazil.

Statistics based on 69K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in Brazil in 2026, based on market share.

The most popular is Elfsight with a share of 17.9%, followed by Powr with 16.2% and OptinMonster with 4.2%.

Elfsight 17.9%
Powr 16.2%
OptinMonster 4.2%
Mouseflow 4.2%
Poptin 4%
Amplitude 3.9%
GetSiteControl 3.4%
Chartbeat 3.4%
Mixpanel 3.3%
Contentsquare 2.6%
BDOW! 2.5%
Lucky Orange 2.4%
Zoho PageSense 2.3%
Unbounce 1.8%
Other 27.9%

🚀 Highlights

Here is a list of the top tools that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Mouseflow ^(-2)
5. Poptin ^(-7)
6. Amplitude ^(-5)
7. GetSiteControl ^(-17)
8. Chartbeat ^(-8)
13. Zoho PageSense ^(-8)
14. Unbounce ^(-17)
15. VWO Engage ^(-51)
16. Popupsmart ^(-31)
17. Searchanise ^(-3)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 100 conversion optimization tools used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	17.9%
2	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	16.2%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	4.2%
4	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	4.2%
5	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	4%
6	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	3.9%
7	GetSiteControl Nicosia, Cyprus A popup and form builder and an email marketing platform tailored for online stores. Free$19+/month	3.4%
8	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	3.4%
9	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	3.3%
10	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	2.6%
11	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2.5%
12	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	2.4%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	2.3%
14	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.8%
15	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	1.7%
16	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	1.7%
17	Searchanise San Francisco, California, United States A sophisticated website search engine for e-commerce stores. Free$19+/month	1.7%
18	Hello Bar La Jolla, California, United States A popup builder that enables you to create high-converting forms and popups for lead generation. $39+/month	1.5%
19	Chatbase Toronto, Ontario, Canada A platform that enables businesses to build their own AI agents to handle customer support, resolve issues, and take meaningful actions through AI-driven conversations. Free$40+/month	1.5%
20	Boxzilla Nijmegen, Netherlands A WordPress plugin for creating customizable pop-up and slide-in boxes that help present calls to action, offers, forms, or other content at specific trigger points on a site. Free	1.5%
21	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	1.4%
22	Common Ninja Netanya, Israel Provides over 200 customizable widgets for websites, including social feeds, image sliders, forms, popups, reviews, currency converters, counters, and live weather forecast. Free$10+/month	1.3%
23	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	1.3%
24	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.3%
25	Green Popups Yekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $10+	1.3%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 69,186 websites from Brazil.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 100 were detected on websites from Brazil.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.