⚡ Conversion Optimization in the Netherlands

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, conversion optimization tools are used on 3% of websites from the Netherlands.

Statistics based on 100K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in the Netherlands in 2026, based on market share.

The most popular is Elfsight with a share of 19%, followed by Convert with 7.6% and Powr with 6.3%.

Elfsight 19%
Convert 7.6%
Powr 6.3%
Doofinder 5.6%
OptinMonster 4.5%
Mouseflow 4.5%
Spotler Activate Search 4.2%
Amplitude 3.7%
Belco 3.5%
Contentsquare 3%
GetSiteControl 2.2%
Mixpanel 2.1%
Bazaarvoice 2.1%
Boxzilla 2%
Other 29.7%

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Convert ^(-15)
4. Doofinder ^(-1)
7. Spotler Activate Search ^(-100)
8. Amplitude ^(-3)
9. Belco ^(-111)
11. GetSiteControl ^(-13)
14. Boxzilla ^(-21)
16. Thrive Leads ^(-10)
17. ConvertBox ^(-16)
18. Zoho PageSense ^(-2)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 111 conversion optimization tools used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	19%
2	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	7.6%
3	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	6.3%
4	Doofinder Madrid, Spain An e-commerce search and discovery solution that helps connect customers with relevant products on online stores. $39+/month	5.6%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	4.5%
6	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	4.5%
7	Spotler Activate Search The Hague, Netherlands A search solution for e-commerce that promotes products with purchase intent and provides personalization with real-time data synchronization. €157+/month	4.2%
8	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	3.7%
9	Belco Leeuwarden, Netherlands A Dutch customer service software that allows users to manage multiple communication channels in one solution. €50+/month	3.5%
10	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	3%
11	GetSiteControl Nicosia, Cyprus A popup and form builder and an email marketing platform tailored for online stores. Free$19+/month	2.2%
12	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	2.1%
13	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	2.1%
14	Boxzilla Nijmegen, Netherlands A WordPress plugin for creating customizable pop-up and slide-in boxes that help present calls to action, offers, forms, or other content at specific trigger points on a site. Free	2%
15	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.9%
16	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $79+/year	1.9%
17	ConvertBox New York, United States An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	1.9%
18	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.8%
19	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	1.7%
20	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	1.6%
21	Chatbase Toronto, Ontario, Canada A platform that enables businesses to build their own AI agents to handle customer support, resolve issues, and take meaningful actions through AI-driven conversations. Free$40+/month	1.4%
22	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.4%
23	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	1.2%
24	Searchanise San Francisco, California, United States A sophisticated website search engine for e-commerce stores. Free$19+/month	1.2%
25	Sleeknote Aarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification. $69+/month	1.1%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 100,139 websites from the Netherlands.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 111 were detected on websites from the Netherlands.
Statistics were last calculated on June 29, 2026.
For more details, see our methodology and disclaimer.