⚡ Conversion Optimization in the Netherlands

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, conversion optimization tools are used on 5.1% of websites from the Netherlands.

Statistics based on 104K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in the Netherlands in 2026, based on market share.

The most popular is Hotjar, which dominates the market with an overwhelming 60.1% share.
It is followed by VWO with 16.9% and Convert with 6.1%.

Hotjar 60.1%
VWO 16.9%
Convert 6.1%
Mouseflow 3.4%
Contentsquare 3.1%
OptinMonster 2.5%
Crazy Egg 1.8%
GetSiteControl 1.6%
Boxzilla 1.3%
Lucky Orange 1.3%
ConvertBox 1.2%
Zoho PageSense 1.1%
Popupsmart 1.1%
Thrive Leads 1%
BDOW! 1%

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Convert ^(-8)
4. Mouseflow ^(-3)
5. Contentsquare ^(-1)
8. GetSiteControl ^(-7)
9. Boxzilla ^(-13)
11. ConvertBox ^(-8)
13. Popupsmart ^(-18)
14. Thrive Leads ^(-4)
19. Sleeknote ^(-1)
20. Green Popups ^(-7)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 56 conversion optimization tools used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	60.1%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.9%
3	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	6.1%
4	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	3.4%
5	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	3.1%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.5%
7	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	1.8%
8	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.6%
9	Boxzilla Nijmegen, Netherlands A WordPress plugin for creating customizable pop-up and slide-in boxes that help present calls to action, offers, forms, or other content at specific trigger points on a site. Free$$$	1.3%
10	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	1.3%
11	ConvertBox New York, United States An on-site engagement platform that offers personalized popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	1.2%
12	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.1%
13	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	1.1%
14	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $99+/year	1%
15	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1%
16	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	1%
17	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.9%
18	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	0.9%
19	Sleeknote Aarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification. $69+/month	0.8%
20	Green Popups Yekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $49+	0.6%
21	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	0.6%
22	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.6%
23	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.5%
24	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.4%
25	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations. €49+/month	0.4%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 104,238 websites from the Netherlands.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 56 were detected on websites from the Netherlands.
Statistics were last calculated on September 29, 2026.
For more details, see our methodology and disclaimer.