⚡ Conversion Optimization in the United States

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our research, conversion optimization tools are used on 5.5% of websites from the United States.

Statistics based on 598K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in the United States in 2026, based on market share.

The most popular is Elfsight with a share of 14.3%, followed by Powr with 10.2% and OptinMonster with 6.2%.

Elfsight 14.3%
Powr 10.2%
OptinMonster 6.2%
Lucky Orange 6.1%
Parse.ly 4.1%
Podium 3.8%
Mixpanel 3.7%
BDOW! 3.2%
Mouseflow 3%
Shogun 2.6%
Fullstory 2.1%
Bazaarvoice 2%
Birdeye 2%
Athos Commerce 1.9%
Other 34.8%

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Parse.ly ^(-10)
6. Podium ^(-17)
11. Fullstory ^(-11)
12. Bazaarvoice ^(-1)
13. Birdeye ^(-32)
14. Athos Commerce ^(-11)
15. Convert ^(-2)
17. Zoho PageSense ^(-4)
23. Digioh ^(-21)
24. Unbounce ^(-7)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 143 conversion optimization tools used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	14.3%
2	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	10.2%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6.2%
4	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	6.1%
5	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	4.1%
6	Podium Lehi, Utah, United States An AI-powered lead management and communication platform. $249+/month	3.8%
7	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	3.7%
8	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	3.2%
9	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	3%
10	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.6%
11	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	2.1%
12	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	2%
13	Birdeye Palo Alto, California, United States An agentic customer experience and marketing platform designed for multi-location businesses to manage online presence, reputation, and customer interactions. $299+/month	2%
14	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	1.9%
15	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.9%
16	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	1.8%
17	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.7%
18	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	1.7%
19	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	1.7%
20	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.6%
21	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	1.6%
22	Searchanise San Francisco, California, United States A sophisticated website search engine for e-commerce stores. Free$19+/month	1.6%
23	Digioh San Francisco, California, United States A marketing tool to easily create forms, customizable lightboxes, pop-ups, surveys, quizzes and increase conversions. $499+/month	1.5%
24	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.4%
25	Hello Bar La Jolla, California, United States A popup builder that enables you to create high-converting forms and popups for lead generation. $39+/month	1.4%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 598,456 websites from the United States.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 143 were detected on websites from the United States.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.