🆚 Hotjar vs. VWO
- 📈 Hotjar is five times more popular than VWO.
- 🌎 Hotjar is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 VWO is more popular in Japan and Puerto Rico.
Hotjar
VWOType
About
Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.
It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.
Headquarters
Pricing
(7K+ sessions) $49+/month
(1M+ sessions) Custom
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in the United Kingdom in the Feedback category.
- 🥈 Second most popular in the Netherlands in the Feedback category.
- 🥈 Second most popular in Germany in the Feedback category.
- 🥈 Second most popular in France in the Feedback category.
- 🥈 Second most popular in Brazil in the Feedback category.
- 🥇 Most popular in the United States in the Feature Management category.
- 🥇 Most popular in the United Kingdom in the A/B Testing category.
- 🥇 Most popular in the United Kingdom in the Feature Management category.
- 🥇 Most popular in the Netherlands in the A/B Testing category.
- 🥇 Most popular in the Netherlands in the Feature Management category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Crazy Egg
Mouseflow
Mixpanel
PostHog
Statcounter
Lucky Orange🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,606,256 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.