⚡ Personalization Software

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

These platforms use data collection, audience segmentation, real-time decisioning, and machine learning to deliver dynamic content and adjust experiences based on factors such as location, device, referral source, and browsing history.

They are used in e-commerce and digital marketing to display personalized product listings, recommend related items, customize landing pages, trigger targeted emails or messages, and adapt content for returning visitors, helping increase engagement and conversion rates.

According to our research, personalization software is used on 2.2% of all websites.
85% of these sites use only one personalization software solution, 12.2% use two, and 2.9% use three or more of them.

Statistics based on 3.5M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading personalization software in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 25.3%, followed by VWO with 15% and Salesforce Marketing Cloud with 10.5%.

Adobe Experience Platform 25.3%
VWO 15%
Salesforce Marketing Cloud 10.5%
ActiveCampaign 10.4%
Optimizely 5.4%
Shogun 4.4%
Dotdigital 3.4%
Acquia 2.5%
Adobe Target 2.5%
Athos Commerce 2.3%
AB Tasty 1.9%
Intelligems 1.8%
Drip 1.6%
Justuno 1.5%
Other 11.5%

You can also drill down by country:

🚀 Country Highlights

Here is a list of solutions that is especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Salesforce Marketing Cloud is #1 in Japan ^(-2)
ActiveCampaign is #1 in Brazil ^(-3)
AB Tasty is #2 in France ^(-9)
Dotdigital is #3 in the United Kingdom ^(-4)
Clerk.io is #3 in Italy ^(-20)
Kameleoon is #4 in Germany ^(-17)
Athos Commerce is #7 in the United States ^(-3)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 67 personalization software solutions we track, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	25.3%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	15%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	10.5%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	10.4%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.4%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	4.4%
7	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	3.4%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.5%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.5%
10	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	2.3%
11	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.9%
12	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.8%
13	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.6%
14	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	1.5%
15	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	1.5%
16	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	1.5%
17	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.4%
18	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	1.2%
19	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.2%
20	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	1.2%
21	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.2%
22	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1.2%
23	Clerk.io Copenhagen, Denmark An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations. $119+/month	1.1%
24	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	1.1%
25	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.1%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,524,018 websites.
We currently track the presence of 67 personalization software solutions across the web.
Statistics were last calculated on May 21, 2026.
For more details, see our methodology and disclaimer.