⚡ Personalization Software in Hungary

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Hungary is a Central European country with a population of around 9.6 million people.

According to our research, personalization software is used on 1.3% of websites from Hungary.

Statistics based on 19K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Hungary in 2026, based on market share.

The most popular is ActiveCampaign with an impressive share of 30.5%, followed by Adobe Experience Platform with 19.3% and VWO with 14.5%.

ActiveCampaign 30.5%
Adobe Experience Platform 19.3%
VWO 14.5%
Emarsys 7.6%
Bloomreach 4.4%
Optimizely 3.6%
Salesforce Marketing Cloud 3.2%
Dotdigital 2.8%
Acquia 2.8%
Dynamic Yield 2.8%
Adobe Target 2.4%
Braze 2.4%
AB Tasty 2%
Drip 1.6%
Other 0.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

1. ActiveCampaign ^(-3)
4. Emarsys ^(-14)
5. Bloomreach ^(-10)
10. Dynamic Yield ^(-16)
12. Braze ^(-9)
15. Sailthru ^(-13)
16. BlueConic ^(-3)
17. Omniconvert ^(-24)
18. Kameleoon ^(-2)
19. Twilio ^(-16)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 38 personalization software solutions used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	30.5%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	19.3%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	14.5%
4	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	7.6%
5	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	4.4%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.6%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.2%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.8%
9	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.8%
10	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.8%
11	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.4%
12	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	2.4%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2%
14	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	1.6%
15	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	1.6%
16	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	1.6%
17	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	1.2%
18	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.2%
19	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.8%
20	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.8%
21	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.4%
22	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.4%
23	Discount Ninja Sint-Martens-Latem, Belgium A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options. $49+/month	0.4%
24	Evalanche Starnberg, Germany A German cloud-based marketing platform for generating automated campaigns, email marketing, and cross-media communication. €145+/month	0.4%
25	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.4%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 19,832 websites from Hungary.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 38 were detected on websites from Hungary.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.