Nosto
Nosto is an intelligent commerce experience platform that integrates with e-commerce systems such as 
Shopify, 
Magento, 
Adobe Commerce, 
Shopware, 
BigCommerce, and 
VTEX to deliver personalized shopping experiences.
It uses artificial intelligence and real-time data processing to power product recommendations, on-site search, category merchandising, content personalization, audience segmentation, and A/B testing, while unifying customer and product data in a single engine with APIs and hundreds of integrations.
According to our data, Nosto ranks 17th among the personalization software we track.
It has 1.4% of the personalization market share and is detected on 0.03% of all websites.
It is especially popular in the United States, appearing on 0.04% of all websites in the country.
💸 Pricing
📊 Rankings and Market Share
- Personalization
- Rank: 17
- Market share: 1.4%
- Analytics
- Rank: 77
- Market share: 0.06%
- A/B Testing
- Rank: 18
- Market share: 1.7%
🏆 Nosto Awards
- ⭐ 4th most popular in France in the A/B Testing category.
- ⭐ 7th most popular in France in the Personalization category.
- ⭐ 8th most popular in Germany in the A/B Testing category.
- ⭐ 8th most popular in Germany in the Personalization category.
- 🔥 12nd most popular in the United Kingdom in the A/B Testing category.
- 🔥 12nd most popular in the United Kingdom in the Personalization category.
- 🔥 13rd most popular in Australia in the A/B Testing category.
- 🔥 14th most popular in Australia in the Personalization category.
- 🔥 17th most popular in the United States in the A/B Testing category.
- ⬆️ 25th most popular in France in the Analytics category.
⚡ Sites Using Nosto
We have data on 1,248 websites that use the Nosto personalization software. Here is a list of some of the top ranked ones.
The highest rated site using Nosto is simon.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #6,936 | English | ||
| 2 | #8,516 | South Africa | English | |
| 3 | #8,927 | Spain | Spanish | |
| 4 | #15,669 | English | ||
| 5 | #18,050 | American English | ||
| 6 | #20,560 | Sweden | Swedish | |
| 7 | #20,575 | United States | English | |
| 8 | #21,118 | Australia | American English | |
| 9 | #22,254 | United States | English | |
| 10 | #22,652 | United Kingdom | English | |
| 11 | #23,435 | English | ||
| 12 | #24,278 | Mexico | Mexican Spanish | |
| 13 | #24,578 | United Kingdom | English | |
| 14 | #24,606 | Japan | Japanese | |
| 15 | #25,520 | Australia | English | |
| 16 | #26,080 | Spain | Spanish | |
| 17 | #27,747 | United States | American English | |
| 18 | #29,357 | United States | English | |
| 19 | #29,412 | United States | English | |
| 20 | #30,036 | United States | English |
📈 Usage Statistics
Most of the sites that use Nosto:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Nosto are from the United States, the United Kingdom, and France.
- United States 24.1%
- United Kingdom 14.6%
- France 13.6%
- Germany 12.1%
- Australia 5.9%
- South Africa 2.8%
- Sweden 2.4%
- Spain 2.3%
- Switzerland 1.9%
- Other 20.3%
Most Nosto users speak English, German, or French.
- English 59.9%
- German 13.6%
- French 12.6%
- Spanish 4.2%
- Dutch 1.8%
- Swedish 1.4%
- Italian 1.2%
- Finnish 1%
- Norwegian Bokmål 0.7%
- Other 3.6%
The Nosto personalization software is especially popular on .com, .de, and .co.uk top-level domains.
- .com 46.1%
- .de 9.6%
- .co.uk 7.5%
- .fr 5.4%
- .com.au 3.9%
- .co.za 2.3%
- .ch 1.8%
- .eu 1.8%
- .ca 1.4%
- Other 20.2%
The primary market segments for websites utilizing Nosto include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 43.7%
- Fashion/Beauty 23.5%
- Marketing/Merchandising 10.2%
- Business 5.7%
- Sports 2.3%
- Software/Hardware 2.2%
- Internet Services 1.4%
- Health 1.2%
- Real Estate 1.2%
- Other 8.6%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Nosto from?
Nosto is from Helsinki, Finland.
Which country uses Nosto the most?
The majority of Nosto users are from the United States.
Who uses Nosto?
According to our data, Nosto is used on over a thousand sites, including such established ones as simon.com,
vodacom.co.za, and
druni.es.
How does Nosto compare to its competitors?
Nosto is a moderately popular personalization software solution, ranking ahead of 53 other personalization software we track.
What are the alternatives to Nosto?
Alternatives and possible competitors to Nosto may include 
Digioh, LimeSpot, and
Omniconvert.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.