⚡ A/B Testing in France

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

France is a Western European country with a population of around 69 million people.

According to our data, A/B testing tools are used on 1.3% of websites from France.

Statistics based on 125K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in France in 2026, based on market share.

The most popular is AB Tasty with a share of 21.7%, followed by VWO with 12.1% and Kameleoon with 10.2%.

AB Tasty 21.7%
VWO 12.1%
Kameleoon 10.2%
Nosto 9.2%
OptinMonster 8.7%
Crazy Egg 7.4%
PostHog 5.7%
Optimizely 4.2%
Zoho PageSense 3.7%
Intelligems 3%
OptiMonk 2.9%
Unbounce 2.4%
Dynamic Yield 2.3%
Shogun 2%
Other 4.5%

🚀 Highlights

Here is a list of the top tools that are more popular in France than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AB Tasty ^(-11)
3. Kameleoon ^(-16)
4. Nosto ^(-12)
10. Intelligems ^(-3)
12. Unbounce ^(-2)
13. Dynamic Yield ^(-8)
17. Webflow Optimize ^(-5)
18. Monetate ^(-8)
20. Airship ^(-14)
21. Visually ^(-4)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 42 A/B testing tools used on sites from France, ranked by their market share.

Rank	Name	Market share
1	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	21.7%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	12.1%
3	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	10.2%
4	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	9.2%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	8.7%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	7.4%
7	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.7%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.2%
9	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	3.7%
10	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	3%
11	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.9%
12	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.4%
13	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.3%
14	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2%
15	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.8%
16	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.6%
17	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1%
18	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.9%
19	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.9%
20	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.8%
21	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.8%
22	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.7%
23	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.7%
24	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.7%
25	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.7%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 125,489 websites from France.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 42 were detected on websites from France.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.