⚡ A/B Testing in Portugal

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, A/B testing tools are used on 1.2% of websites from Portugal.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Portugal in 2026, based on market share.

The most popular is VWO with a share of 29.1%, followed by PostHog with 8.2% and Optimizely with 7.7%.

VWO 29.1%
PostHog 8.2%
Optimizely 7.7%
AB Tasty 7.7%
Dynamic Yield 7.1%
Adobe Target 6.6%
OptinMonster 6%
Crazy Egg 5.5%
Zoho PageSense 4.9%
Airship 3.8%
Kameleoon 3.3%
Convert 2.2%
ClickFunnels 1.6%
Unbounce 1.6%
Other 4.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PostHog ^(-3)
3. Optimizely ^(-1)
4. AB Tasty ^(-8)
5. Dynamic Yield ^(-16)
6. Adobe Target ^(-5)
10. Airship ^(-24)
11. Kameleoon ^(-8)
13. ClickFunnels ^(-7)
15. Plerdy ^(-8)
16. Monetate ^(-10)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 28 A/B testing tools used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	29.1%
2	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	8.2%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.7%
4	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	7.7%
5	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	7.1%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.6%
7	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6%
8	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	5.5%
9	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	4.9%
10	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	3.8%
11	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.3%
12	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2.2%
13	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1.6%
14	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.6%
15	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1.6%
16	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.6%
17	Landingi Dallas, Texas, United States A no-code platform designed to simplify the creation of landing pages for marketing campaigns. Free$29+/month	1.1%
18	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.1%
19	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	1.1%
20	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.5%
21	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.5%
22	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.5%
23	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.5%
24	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.5%
25	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.5%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,818 websites from Portugal.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 28 were detected on websites from Portugal.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.