⚡ A/B Testing in Colombia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Colombia is a South American country with a population of over 52 million people.

According to our data, A/B testing tools are used on 1.5% of websites from Colombia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Colombia in 2026, based on market share.

The most popular is VWO with a share of 22.3%, followed by Crazy Egg with 15.7% and Zoho PageSense with 10.7%.

VWO 22.3%
Crazy Egg 15.7%
Zoho PageSense 10.7%
PostHog 7.4%
OptiMonk 6.6%
Adobe Target 5.8%
Dynamic Yield 5.8%
ClickFunnels 3.3%
AB Tasty 3.3%
Oracle Maxymiser 3.3%
Justuno 2.5%
Plerdy 2.5%
Shogun 2.5%
Optimizely 2.5%
Other 5.8%

🚀 Highlights

Here is a list of the top tools that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Zoho PageSense ^(-5)
5. OptiMonk ^(-5)
6. Adobe Target ^(-5)
7. Dynamic Yield ^(-14)
8. ClickFunnels ^(-16)
9. AB Tasty ^(-4)
10. Oracle Maxymiser ^(-31)
11. Justuno ^(-4)
12. Plerdy ^(-10)
18. Leadpages ^(-18)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 26 A/B testing tools used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	22.3%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	15.7%
3	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	10.7%
4	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	7.4%
5	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	6.6%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	5.8%
7	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	5.8%
8	ClickFunnels Canton, Georgia, United States An online software platform designed to help businesses create custom sales and marketing funnels. $97+/month	3.3%
9	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.3%
10	Oracle Maxymiser Austin, Texas, United States A cloud-based software that enables marketers to test, target and personalize what a customer sees on a website or app, increasing engagement and revenue.	3.3%
11	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	2.5%
12	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2.5%
13	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	2.5%
14	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.5%
15	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.5%
16	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.5%
17	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.7%
18	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	1.7%
19	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.8%
20	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.8%
21	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.8%
22	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.8%
23	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.8%
24	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.8%
25	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.8%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,141 websites from Colombia.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 26 were detected on websites from Colombia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.