⚡ A/B Testing in the United States

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, A/B testing tools are used on 2.5% of websites from the United States.

Statistics based on 579K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in the United States in 2026, based on market share.

The most popular is Crazy Egg with a share of 20.7%, followed by VWO with 19.5% and OptinMonster with 13.2%.

Crazy Egg 20.7%
VWO 19.5%
OptinMonster 13.2%
Optimizely 8.6%
PostHog 6%
Shogun 5.5%
Convert 4.1%
Zoho PageSense 3.6%
Adobe Target 3.5%
Unbounce 3%
Justuno 2.4%
Inspectlet 2.2%
OptiMonk 2%
ClickFunnels 1.7%
Other 4%

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Crazy Egg ^(-1)
8. Zoho PageSense ^(-1)
9. Adobe Target ^(-2)
10. Unbounce ^(-4)
11. Justuno ^(-6)
12. Inspectlet ^(-3)
14. ClickFunnels ^(-7)
16. Webflow Optimize ^(-7)
17. Shoplift ^(-1)
18. Monetate ^(-8)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 47 A/B testing tools used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	20.7%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	19.5%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	13.2%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	8.6%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	6%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	5.5%
7	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	4.1%
8	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	3.6%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.5%
10	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	3%
11	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	2.4%
12	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	2.2%
13	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2%
14	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1.7%
15	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.6%
16	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.4%
17	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.4%
18	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.1%
19	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1%
20	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
21	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	0.8%
22	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.8%
23	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.7%
24	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.6%
25	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.6%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 579,597 websites from the United States.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 47 were detected on websites from the United States.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.