⚡ A/B Testing in the United States

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, A/B testing tools are used on 3.5% of websites from the United States.

Statistics based on 654K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in the United States in 2026, based on market share.

The most popular is Crazy Egg with a share of 19.1%, followed by VWO with 17.8% and OptinMonster with 9.5%.

Crazy Egg 19.1%
VWO 17.8%
OptinMonster 9.5%
Shogun 9.4%
PostHog 7.9%
Optimizely 6.9%
Intelligems 5.1%
Convert 4.8%
Justuno 3.7%
Zoho PageSense 3.4%
Shoplift 3.3%
OptiMonk 2.9%
Adobe Target 2.5%
Unbounce 2.4%
Other 1.3%

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Crazy Egg ^(-1)
4. Shogun ^(-2)
7. Intelligems ^(-5)
9. Justuno ^(-6)
11. Shoplift ^(-5)
15. Visually ^(-8)
16. Webflow Optimize ^(-3)
17. Nosto ^(-1)
18. Monetate ^(-7)
20. ClickFunnels ^(-4)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 47 A/B testing tools used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	19.1%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	17.8%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	9.5%
4	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	9.4%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	7.9%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6.9%
7	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	5.1%
8	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	4.8%
9	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	3.7%
10	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	3.4%
11	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3.3%
12	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.9%
13	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.5%
14	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.4%
15	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	1.7%
16	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.5%
17	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.2%
18	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1%
19	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
20	ClickFunnels Canton, Georgia, United States An online software platform designed to help businesses create custom sales and marketing funnels. $97+/month	1%
21	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.9%
22	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.7%
23	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.6%
24	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	0.6%
25	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.5%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 654,147 websites from the United States.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 47 were detected on websites from the United States.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.