PathFactory
PathFactory, Toronto, Ontario, CanadaPathFactory is a content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences.
It creates dynamic content playlists, microsites, and hubs with real-time recommendations based on visitor data, tracks detailed engagement metrics such as time on content and account-level intent, and integrates with CRM and marketing automation tools such as 
Salesforce, 
HubSpot, Marketo, Oracle Eloqua, Adobe Experience Platform, and Demandbase.
According to our data, PathFactory ranks 49th among the personalization software we track.
It has 0.3% of the personalization market share and is detected on 0.006% of all websites.
- 🏠 Website
- 🏷️ Previous name
- LookBookHQ
- 🔗 Links
💸 Pricing
PathFactory is a commercial product priced starting at $15,000 per year.
📊 Rankings and Market Share
- Personalization
- Rank: 49
- Market share: 0.3%
- A/B Testing
- Rank: 35
- Market share: 0.4%
- Marketing Automation
- Rank: 58
- Market share: 0.09%
🏆 PathFactory Awards
- ⬆️ 25th most popular in the United States in the A/B Testing category.
- ⬆️ 35th most popular in the United States in the Personalization category.
- ⬆️ 36th most popular in the United States in the Marketing Automation category.
⚡ Sites Using PathFactory
We have data on 248 websites that use the PathFactory personalization software. Here is a list of some of the top ranked ones.
The highest rated site using PathFactory is cisco.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #89 | United States | American English | |
| 2 |  sap.com |
#455 | Germany | English |
| 3 |  adp.com |
#1,085 | United States | English |
| 4 | #1,104 | United States | English | |
| 5 |  freshworks.com |
#1,147 | United States | American English |
| 6 | #1,344 | United States | English | |
| 7 | #1,402 | United States | American English | |
| 8 | #1,407 | United States | English | |
| 9 |  fortinet.com |
#1,708 | United States | English |
| 10 | #2,123 | American English | ||
| 11 | #2,198 | United States | English | |
| 12 | #2,729 | United States | English | |
| 13 | #3,523 | United States | American English | |
| 14 |  zoominfo.com |
#4,267 | United States | English |
| 15 | #5,358 | United States | English | |
| 16 |  gainsight.com |
#5,513 | United States | American English |
| 17 | #5,681 | United States | American English | |
| 18 | #5,969 | United States | American English | |
| 19 |  vmware.com |
#6,830 | United States | English |
| 20 | #7,081 | United States | American English |
📈 Usage Statistics
Most of the sites that use PathFactory:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using PathFactory are from the United States, the United Kingdom, and China.
- United States 73.8%
- United Kingdom 7.1%
- China 6%
- Canada 2.4%
- Germany 2.4%
- India 1.2%
- Switzerland 1.2%
- Austria 0.6%
- Brazil 0.6%
- Other 4.7%
Most PathFactory users speak English or Chinese.
- English 91.5%
- Chinese 3.2%
- German 1.2%
- French 0.8%
- Japanese 0.8%
- Russian 0.4%
- Polish 0.4%
- Portuguese 0.4%
- Korean 0.4%
- Other 0.9%
The PathFactory personalization software is especially popular on .com top-level domains.
- .com 85.9%
- .io 2.8%
- .cn 2.4%
- .net 1.6%
- .de 1.2%
- .fr 0.4%
- .kr 0.4%
- .ru 0.4%
- .no 0.4%
- Other 4.5%
The primary market segments for websites utilizing PathFactory include business, software and hardware, and Internet services.
- Business 50%
- Software/Hardware 26.6%
- Internet Services 7%
- Finance/Banking 3.2%
- Marketing/Merchandising 2.5%
- Education/Reference 2.5%
- Health 2.5%
- Real Estate 1.3%
- Remote Access 1.3%
- Other 3.1%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind PathFactory?
PathFactory is owned by PathFactory Inc., headquartered in Toronto, Ontario, Canada.
Does PathFactory offer a free plan?
No, PathFactory is a paid solution.
How much does it cost?
The pricing for PathFactory starts at $15,000 per year.
Which country uses PathFactory the most?
The majority of PathFactory users are from the United States.
Who uses PathFactory?
How does PathFactory stack up against the competition?
PathFactory is a moderately popular personalization software solution, ranking ahead of 23 other personalization software we track.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from PathFactory
Demandbase
Oracle Eloqua🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,827,899 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.