🆚 Justuno vs. PathFactory

Type

Conversion optimization tool
Personalization software

About

Justuno is a conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns.

It provides customizable pop-ups, banners, forms, quizzes, landing pages, and exit-intent offers, along with audience segmentation, A/B testing, AI product recommendations, and upsell and cross-sell campaigns based on visitor behavior and shopping activity.

Read more…

PathFactory is a content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences.

It creates dynamic content playlists, microsites, and hubs with real-time recommendations based on visitor data, tracks detailed engagement metrics such as time on content and account-level intent, and integrates with CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, Oracle Eloqua, Adobe Experience Platform, and Demandbase.

Headquarters

Fairfax, California, United States
Toronto, Ontario, Canada

Website

Pricing

Free version ✔️ Up to 2,000 monthly visitors
Lite $39/month
Flex $99/month
Enterprise Custom
Free version ❌
$15,000+/year

Categories

Conversion Optimization › Rank #22
Marketing Automation › Rank #22
Marketing Automation › Rank #57
A/B Testing › Rank #15
A/B Testing › Rank #35
Personalization › Rank #14
Personalization › Rank #47

Popularity

Determined by the number of sites using each technology.

The Justuno conversion optimization tool is 6 times more popular than PathFactory.
Total websites

Market share

Marketing Automation
A/B Testing
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Justuno is more popular in the United States, Australia, and the United Kingdom, while PathFactory is more popular in China and Switzerland.
United States
Australia
United Kingdom
Canada
Netherlands
New Zealand
China
France
India
Germany

Awards

Popularity by domain category

Determined by the number of sites in each category.

Justuno is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while PathFactory is more commonly used on business, software and hardware, and finance and banking sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Software/Hardware
Internet Services
Health
Sports
Alcohol
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
whogivesacrap.org
#16,602
#21,428
#23,435
#24,921
View more ➝
Name
Rank
#680
View more ➝

See also

🗃️ About This Data