⚡ Marketing Automation Platforms in the United States

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, marketing automation platforms are used on 9% of websites from the United States.

Statistics based on 579K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in the United States in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 45.5%, followed by Klaviyo with 15.2% and Constant Contact with 14.6%.

Mailchimp 45.5%
Klaviyo 15.2%
Constant Contact 14.6%
Salesforce Marketing Cloud 4.5%
Marketo Engage 2.9%
LeadConnector 2.9%
Kit 2.7%
Attentive 2.4%
Avada Commerce 1.5%
Brevo 1.3%
Omnisend 1.2%
Epsilon 1.1%
Acquia 1.1%
Oracle Eloqua 1%
Other 2.1%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Salesforce Marketing Cloud ^(-1)
5. Marketo Engage ^(-5)
6. LeadConnector ^(-6)
8. Attentive ^(-1)
12. Epsilon ^(-7)
13. Acquia ^(-3)
14. Oracle Eloqua ^(-3)
16. govDelivery ^(-18)
17. Keap ^(-7)
18. Drip ^(-3)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 75 marketing automation platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	45.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	15.2%
3	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	14.6%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.5%
5	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	2.9%
6	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	2.9%
7	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.7%
8	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	2.4%
9	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	1.5%
10	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.3%
11	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.2%
12	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.1%
13	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.1%
14	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	1%
15	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1%
16	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.8%
17	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.8%
18	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.7%
19	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.7%
20	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
21	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.6%
22	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.6%
23	Postscript Scottsdale, Arizona, United States An SMS marketing and sales platform built specifically for online stores running on Shopify. $49+/month	0.6%
24	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.5%
25	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 579,597 websites from the United States.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 75 were detected on websites from the United States.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.