⚡ Marketing Automation Platforms

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

These platforms typically provide tools for audience segmentation, behavioral triggers, personalization, multichannel campaign orchestration, and built-in analytics and reporting to evaluate performance.

They are used to support lead nurturing, customer retention, and lifecycle marketing, and often include APIs and integrations that connect with CRM systems, e-commerce platforms, and other business applications.

According to our data, marketing automation platforms are used on 6.6% of all websites.
90.9% of these sites use only one marketing automation platform, 7.7% use two, and 1.4% use three or more of them.

Statistics based on 3.4M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading marketing automation platforms in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 49.3%, followed by Klaviyo with 19% and Constant Contact with 5.2%.

Mailchimp 49.3%
Klaviyo 19%
Constant Contact 5.2%
Brevo 3.9%
Salesforce Marketing Cloud 3.5%
Avada Commerce 2.8%
Kit 2.1%
RD Station 1.9%
Attentive 1.7%
Marketo Engage 1.6%
Omnisend 1.5%
LeadConnector 1.5%
Dotdigital 1.1%
Privy 1.1%
Other 3.8%

You can also drill down by country:

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🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Salesforce Marketing Cloud is #1 in Japan ^(-4)
RD Station is #1 in Brazil ^(-7)
Omnisend is #1 in Lithuania ^(-10)
SALESmanago is #1 in Poland ^(-19)
Brevo is #2 in France ^(-2)
Avada Commerce is #2 in India ^(-4)
SendPulse is #2 in Ukraine ^(-23)
Dotdigital is #3 in the United Kingdom ^(-10)
LeadConnector is #4 in Australia ^(-8)
Marketo Engage is #5 in the United States ^(-5)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 86 marketing automation platforms we track, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	49.3%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	19%
3	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	5.2%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.9%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.5%
6	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.8%
7	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.1%
8	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	1.9%
9	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	1.7%
10	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.6%
11	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.5%
12	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	1.5%
13	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.1%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.1%
15	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.8%
16	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
17	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.7%
18	Postscript Scottsdale, Arizona, United States An SMS marketing and sales platform built specifically for online stores running on Shopify. $49+/month	0.6%
19	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.6%
20	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.5%
21	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.5%
22	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.5%
23	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.5%
24	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.5%
25	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.4%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,406,701 websites.
We currently track the presence of 86 marketing automation platforms across the web.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.