⚡ Marketing Automation Platforms in India

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, marketing automation platforms are used on 4.4% of websites from India.

Statistics based on 69K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in India in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 53.8% share.
It is followed by Avada Commerce with 11.1% and Klaviyo with 10.9%.

Mailchimp 53.8%
Avada Commerce 11.1%
Klaviyo 10.9%
WebEngage 5%
Brevo 4.7%
LeadSquared 4.3%
Netcore 3.7%
Omnisend 3%
Salesforce Marketing Cloud 1.7%
Privy 1.6%
PushOwl 1.5%
Kit 1%
LeadConnector 0.8%
Marketo Engage 0.6%
Dotdigital 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Avada Commerce ^(-4)
4. WebEngage ^(-45)
6. LeadSquared ^(-53)
7. Netcore ^(-44)
8. Omnisend ^(-3)
10. Privy ^(-4)
11. PushOwl ^(-15)
18. Zoho Marketing Automation ^(-22)
19. HighLevel ^(-3)
20. Plumb5 ^(-63)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 47 marketing automation platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	53.8%
2	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	11.1%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	10.9%
4	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	5%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	4.7%
6	LeadSquared Bengaluru, India A sales automation platform that includes lead management, CRM and email marketing tools. $25+/user/month	4.3%
7	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	3.7%
8	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3%
9	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.7%
10	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.6%
11	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.5%
12	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1%
13	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.8%
14	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.6%
15	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.6%
16	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.5%
17	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%
18	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.5%
19	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.4%
20	Plumb5 Bengaluru, India A customer engagement automation platform with lead generation tools and real-time analytics. $$$	0.4%
21	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	0.3%
22	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.3%
23	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.3%
24	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.3%
25	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.3%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 69,549 websites from India.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 47 were detected on websites from India.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.