⚡ Marketing Automation Platforms in Thailand

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, marketing automation platforms are used on 1.3% of websites from Thailand.

Statistics based on 22K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Thailand in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 67.7% share.
It is followed by Klaviyo with 9.8% and Avada Commerce with 4.7%.

Mailchimp 67.7%
Klaviyo 9.8%
Avada Commerce 4.7%
Braze 3%
Salesforce Marketing Cloud 2.7%
Omnisend 2.7%
Brevo 2.7%
Dotdigital 2%
Privy 1.3%
Acquia 1.3%
Constant Contact 1%
Zoho Marketing Automation 1%
Marketo Engage 1%
AiTrillion 0.7%
GetResponse 0.7%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
4. Braze ^(-23)
6. Omnisend ^(-5)
8. Dotdigital ^(-5)
9. Privy ^(-5)
10. Acquia ^(-6)
12. Zoho Marketing Automation ^(-28)
14. AiTrillion ^(-63)
16. Moosend ^(-20)
18. Netcore ^(-33)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 26 marketing automation platforms used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	67.7%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	9.8%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	4.7%
4	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	3%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	2.7%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	2.7%
7	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.7%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2%
9	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.3%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.3%
11	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1%
12	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	1%
13	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1%
14	AiTrillion Claymont, Delaware, United States An all-in-one marketing platform with tools for email marketing, SMS, loyalty rewards, reviews, automation and integration with Shopify, Magento and WooCommerce. Free$99+/month	0.7%
15	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.7%
16	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.7%
17	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.7%
18	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.7%
19	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.7%
20	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.3%
21	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.3%
22	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.3%
23	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.3%
24	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.3%
25	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.3%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 22,832 websites from Thailand.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 26 were detected on websites from Thailand.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.