Braze
Braze is a customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.
It provides real-time data unification and activation, drag-and-drop journey orchestration with triggers and experimentation, AI-driven decisioning and personalization, and cross-channel messaging across email, SMS, push, in-app, web and ads with analytics and segmentation tools for measuring engagement and performance.
According to our data, Braze ranks 27th among the marketing automation platforms we track.
It has 0.4% of the marketing automation market share and is present on 0.03% of all websites.
💸 Pricing
Braze is a commercial product priced starting at $30,000 per year with a free 14-day trial available.
📊 Rankings and Market Share
- Marketing Automation
- Rank: 27
- Market share: 0.4%
- Personalization
- Rank: 21
- Market share: 1.2%
🏆 Braze Awards
- 🥈 Second most popular in Korea in the Personalization category.
- ⭐ 4th most popular in Korea in the Marketing Automation category.
- ⭐ 6th most popular in Finland in the Marketing Automation category.
- ⭐ 8th most popular in Finland in the Personalization category.
- 🔥 15th most popular in Australia in the Personalization category.
- 🔥 15th most popular in Germany in the Marketing Automation category.
- 🔥 17th most popular in Australia in the Marketing Automation category.
- 🔥 19th most popular in Germany in the Personalization category.
- ⬆️ 21st most popular in the United Kingdom in the Personalization category.
- ⬆️ 22nd most popular in the United Kingdom in the Marketing Automation category.
⚡ Sites Using Braze
We have data on 868 websites that use the Braze marketing automation platform. Here is a list of some of the top ranked ones.
The highest rated site using Braze is theguardian.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #55 | English | ||
| 2 | #142 | United Kingdom | English | |
| 3 |  tripadvisor.com |
#156 | United Kingdom | American English |
| 4 | #231 | United Kingdom | American English | |
| 5 | #367 | United States | English | |
| 6 | #542 | France | French | |
| 7 |  iheart.com |
#1,127 | United States | English |
| 8 | #1,245 | United States | American English | |
| 9 | #1,350 | Finland | Finnish | |
| 10 | #1,547 | Germany | English | |
| 11 | #1,676 | United States | English | |
| 12 | #1,877 | English | ||
| 13 | #1,894 | France | French | |
| 14 | #1,921 | Germany | American English | |
| 15 | #1,993 | United Kingdom | English | |
| 16 | #2,026 | United States | American English | |
| 17 | #2,062 | United Kingdom | English | |
| 18 | #2,120 | France | French | |
| 19 | #2,190 | Spain | European Spanish | |
| 20 | #2,227 | United States | English |
📈 Usage Statistics
Most of the sites that use Braze:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Braze are from the United States, the United Kingdom, and Australia.
- United States 26.8%
- United Kingdom 10%
- Australia 8.2%
- Germany 6.4%
- Korea 3.7%
- Finland 3.6%
- Canada 3%
- Japan 2.5%
- Switzerland 2.4%
- Other 33.4%
Most Braze users speak English, German, or Spanish.
- English 66.8%
- German 5.9%
- Spanish 4.5%
- Finnish 2.8%
- French 2.7%
- Korean 2.6%
- Japanese 1.8%
- Dutch 1.6%
- Chinese 1.4%
- Other 9.9%
The Braze marketing automation platform is especially popular on .com top-level domains.
- .com 51.4%
- .com.au 4.7%
- .co.uk 4%
- .fi 2.6%
- .de 2.4%
- .ch 1.8%
- .ca 1.7%
- .org 1.6%
- .fr 1.6%
- Other 28.2%
The primary market segments for websites utilizing Braze include online shopping, marketing and merchandising, and entertainment.
- Online Shopping 14.4%
- Marketing/Merchandising 11.7%
- Entertainment 10.9%
- General News 10.7%
- Travel 7%
- Business 6.2%
- Restaurants 6.2%
- Fashion/Beauty 5.7%
- Finance/Banking 4.1%
- Other 23.1%
🕵️ Similar Technologies
These are some of the best Braze alternatives.
WebEngage🆚 Compare Alternatives
Compare Braze to…
- 🕵️ Similar platforms
- ⭐ Market leaders
- 💡 Featured alternatives
- 🔎 All options
Adobe Experience Platform
Klaviyo💬 Frequently Asked Questions
What is the company behind Braze?
Braze is owned by Braze, Inc., headquartered in New York, United States.
Can I use Braze for free?
No, Braze is a paid solution.
How much does it cost?
The pricing starts at $30,000 per year.
Can I try it for free?
Yes, there is a free trial for 14 days, so you can explore all of its features before purchasing.
Which country uses Braze the most?
The majority of Braze users are from the United States.
Who uses Braze?
According to our data, Braze is used on hundreds of sites, including such established ones as theguardian.com,
independent.co.uk, and
tripadvisor.com.
How does Braze compare to its competitors?
Braze is a moderately popular marketing automation platform, ranking ahead of 59 other marketing automation platforms we track.
What are the alternatives to Braze?
Alternatives and possible competitors to Braze may include 
Wunderkind, 
Twilio, and Listrak.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.