🆚 Braze vs. Twilio

Type

Marketing automation platform
Customer support technology

About

Braze is a customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

It provides real-time data unification and activation, drag-and-drop journey orchestration with triggers and experimentation, AI-driven decisioning and personalization, and cross-channel messaging across email, SMS, push, in-app, web and ads with analytics and segmentation tools for measuring engagement and performance.

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Headquarters

New York, United States
San Francisco, California, United States

Website

Pricing

Free version ❌Free 14-day trial
$30,000+/year
Support Plans
Production$250+/month
Business$1,500+/month
Personalized$5,000+/month
Price per SMS (outbound/inbound)
USA$0.0083
Canada$0.0083
UK$0.0524/$0.0075
Germany$0.112/$0.0075
Conversations API
Usage$0.05+/active user/month
Media storage$0.25+/GB/m+
Voice API (outbound calls/inbound calls, per minute)
USA$0.014/$0.0085
Canada$0.014/$0.0085
UK$0.0158/$0.01
Germany$0.021/$0.01
Verify API$0.05/verification + channel fees
Lookup API
Free version ✔️Formatting and validation
Inbound caller identification$0.01/request
Identity match$0.01/request

Categories

Marketing Automation › Rank #27
Marketing Automation › Rank #41
Personalization › Rank #21
Personalization › Rank #35
Customer Support › Rank #18
Live Chats › Rank #46

Popularity

Determined by the number of sites using each technology.

The Braze marketing automation platform is 2 times more popular than Twilio.
Total websites

Market share

Marketing Automation
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Braze is more popular in the United States, the United Kingdom, and Australia, while Twilio is more popular in Iran, South Africa, and Denmark.
United States
United Kingdom
Australia
Germany
Canada
Korea
Finland
France
Switzerland
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Braze is more popular among sites focused on online shopping, marketing and merchandising, and entertainment, while Twilio is more commonly used on finance and banking, real estate, and motor vehicles sites.
Online Shopping
Marketing/Merchandising
Entertainment
Business
General News
Finance/Banking
Travel
Restaurants
Fashion/Beauty
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#3,418
#4,645
#5,965
View more ➝

See also

🗃️ About This Data