🆚 Listrak vs. Twilio

Type

Marketing automation platform
Customer support technology

About

Listrak is a cross-channel marketing automation platform designed for retail and e-commerce brands.

It enables personalized messaging across email, SMS/MMS, RCS, push notifications, web, and in-store channels, supported by a real-time data platform that resolves customer identity without relying on third-party data.

Read more…

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Headquarters

Lititz, Pennsylvania, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
$30,000+/year
Support Plans
Production $250+/month
Business $1,500+/month
Personalized $5,000+/month
Price per SMS (outbound/inbound)
USA $0.0083
Canada $0.0083
UK $0.0524/$0.0075
Germany $0.112/$0.0075
Conversations API
Usage $0.05+/active user/month
Media storage $0.25+/GB/m+
Voice API (outbound calls/inbound calls, per minute)
USA $0.014/$0.0085
Canada $0.014/$0.0085
UK $0.0158/$0.01
Germany $0.021/$0.01
Verify API $0.05/verification + channel fees
Lookup API
Free version ✔️ Formatting and validation
Inbound caller identification $0.01/request
Identity match $0.01/request

Categories

Marketing Automation › Rank #39
Marketing Automation › Rank #36
Email Marketing › Rank #38
CDP › Rank #22
Identity Resolution › Rank #14
Customer Support › Rank #17
Live Chats › Rank #39
Personalization › Rank #35

Popularity

Determined by the number of sites using each technology.

Twilio customer support technology is 1.1 times more popular than Listrak.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Twilio is more popular in the United Kingdom, Germany, and Australia, while Listrak is more popular in the United States, Canada, and Bulgaria.
United States
United Kingdom
Germany
Canada
Australia
Iran
France
Switzerland
Netherlands
Austria

Awards

Popularity by domain category

Determined by the number of sites in each category.

Twilio is more popular among sites focused on business, finance and banking, and real estate, while Listrak is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Finance/Banking
Weapons
Health
Real Estate
Internet Services
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,606
View more ➝
Name
Rank
#3,418
#4,645
#5,965
View more ➝

See also

🗃️ About This Data