🆚 Listrak vs. Twilio

📈 Listrak is noticeably more popular than Twilio.
🌎 Listrak is more popular in the United States, Canada, and Switzerland.
🌍 Twilio is more popular in the United Kingdom, Germany, and Australia.

Statistics based on 3.3M+ analyzed websites. About this data

Listrak

Twilio

Type

Marketing automation platform

Customer support technology

About

Listrak is a cross-channel marketing automation platform designed for the retail industry.

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Headquarters

Lititz, Pennsylvania, United States

San Francisco, California, United States

Website

listrak.com #127,154

twilio.com/ #4,645

Pricing

Free version ❌

Custom

Support PlansProduction$250+/month
Business$1,500+/month
Personalized$5,000+/month

Price per SMS (outbound/inbound)USA$0.0083
Canada$0.0083
UK$0.0524/$0.0075
Germany$0.112/$0.0075

Conversations APIUsage$0.05+/active user/month
Media storage$0.25+/GB/m+

Voice API (outbound calls/inbound calls, per minute)USA$0.014/$0.0085
Canada$0.014/$0.0085
UK$0.0158/$0.01
Germany$0.021/$0.01

Verify API$0.05/verification + channel fees

Lookup APIFree version ✔️Formatting and validation
Inbound caller identification$0.01/request
Identity match$0.01/request

Popularity

Determined by the number of sites using each technology.

The Listrak marketing automation platform is 1.3 times more popular than Twilio.

Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Listrak is more popular in the United States, Canada, and Switzerland, while Twilio is more popular in the United Kingdom, Germany, and Australia.

United States

United Kingdom

Germany

Canada

Australia

Iran

France

Switzerland

Netherlands

Brazil

Awards

⭐ 10th most popular in Canada in the Identity Resolution category.
🔥 12nd most popular in the United States in the Identity Resolution category.
🔥 12nd most popular in the United States in the CDP category.
🔥 12nd most popular in Canada in the CDP category.
⬆️ 22nd most popular in the United States in the Marketing Automation category.

🔥 11st most popular in Germany in the Customer Support category.
🔥 13rd most popular in Australia in the Customer Support category.
🔥 14th most popular in the United Kingdom in the Customer Support category.
🔥 15th most popular in the United States in the Customer Support category.
🔥 18th most popular in Germany in the Marketing Automation category.

Popularity by domain category

Determined by the number of sites in each category.

Listrak is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Twilio is more commonly used on business, finance and banking, and Internet services sites.

Online Shopping

Fashion/Beauty

Marketing/Merchandising

Business

Finance/Banking

Weapons

Internet Services

Health

Real Estate

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2,385

#6,149

#9,066

#11,928

#13,576

Name

Rank

#3,418

#4,645

#5,965

#7,445

#7,462