⚡ Email Marketing in the United States

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our research, email marketing platforms are detected on 9.6% of websites from the United States.

Statistics based on 579K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in the United States in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 42.7%, followed by Klaviyo with 14.2% and Constant Contact with 13.7%.

Mailchimp 42.7%
Klaviyo 14.2%
Constant Contact 13.7%
Yotpo 3.8%
ActiveCampaign 3.3%
MailerLite 3%
Substack 2.8%
OneSignal 2.7%
Kit 2.5%
Attentive 2.2%
Mailmunch 2.2%
Flodesk 1.9%
BDOW! 1.8%
AWeber 1.8%
Other 1.4%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Constant Contact ^(-1)
4. Yotpo ^(-3)
5. ActiveCampaign ^(-3)
7. Substack ^(-2)
9. Kit ^(-1)
10. Attentive ^(-2)
12. Flodesk ^(-2)
13. BDOW! ^(-2)
14. AWeber ^(-6)
17. LiveIntent ^(-6)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 59 email marketing platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	42.7%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	14.2%
3	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	13.7%
4	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	3.8%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.3%
6	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	3%
7	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	2.8%
8	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	2.7%
9	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.5%
10	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	2.2%
11	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	2.2%
12	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	1.9%
13	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.8%
14	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	1.8%
15	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.5%
16	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.2%
17	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	1%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.9%
19	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	0.8%
20	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.8%
21	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.7%
22	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.6%
23	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.6%
24	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.6%
25	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.5%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 579,597 websites from the United States.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 59 were detected on websites from the United States.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.